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Jinsha Sauce Liquor ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ by Xiaoma Hu

Jinsha Sauce Liquor ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ by Xiaoma Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021

Jinsha Sauce Liquor ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ

by Xiaoma Hu

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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The Design

About Jinsha Sauce Liquor ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ

ᱡᱤᱱᱥᱟ ᱥᱚᱥ ᱞᱤᱠᱩᱨ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱ ᱞᱤᱠᱩᱨ ᱵᱽᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱡᱤᱱᱤᱥ ᱟᱠᱚᱣᱟᱜ ᱵᱟᱸᱲᱟᱭ ᱛᱮ ᱱᱟᱜᱟᱢ ᱟᱨ ᱡᱟᱭᱜᱟ ᱵᱟᱦᱟᱨᱮᱭᱟᱜ ᱵᱟᱠᱜᱽᱨᱟᱶᱩᱱ ᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱠᱚᱣᱟᱜ ᱜᱩᱱ ᱫᱮᱠᱷᱟᱣᱟ ᱾ ᱯᱩᱨᱟᱹᱱ ᱯᱟᱨᱠᱚᱢ ᱦᱩᱱᱟᱹᱨ ᱟᱨ ᱟᱞᱜᱟ ᱡᱟᱭᱜᱟ ᱚᱛ ᱫᱚ ᱦᱟᱱ ᱨᱟᱡᱽ ᱫᱷᱟᱹᱵᱤᱡᱽ ᱨᱮᱭᱟᱜ ᱢᱤᱣᱨᱟᱞ ᱟᱨᱴ ᱥᱴᱟᱭᱤᱞ ᱛᱮ ᱢᱤᱫᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱥᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱦᱲᱟ ᱫᱚ ᱟᱵᱥᱴᱨᱟᱠᱴ ᱠᱟᱱᱟ ᱟᱨ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱥᱭᱟᱦᱤ ᱟᱨ ᱫᱷᱚᱣᱟᱭ ᱪᱤᱛᱟᱹᱨ ᱮᱛᱚᱦᱚᱵᱟ ᱾ ᱜᱩᱭᱡᱷᱚᱣ ᱨᱮᱱᱟᱜ ᱠᱚᱢ ᱥᱟᱺᱣᱛᱟ ᱠᱚᱣᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱸ ᱵᱷᱮᱛᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱥᱟ ᱡᱚᱠᱷᱚᱱ ᱡᱷᱤᱡᱽ ᱚᱠᱛᱮᱭᱟ, ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱥᱠᱨᱚᱞ ᱞᱮᱠᱟ ᱡᱷᱤᱡᱽ ᱚᱠᱟ ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Jinsha Sauce Liquor ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jinsha Sauce Liquor ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art.
Inspiration
The packaging also incorporates Guizhou's unique ethnic minority patterns and other elements. When the box is opened, it looks like an unfolding picture scroll, conveying the brand's profound traditional Chinese cultural connotation.

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