Yang Zhang ᱨᱮᱱᱟᱜ Mi Temple of Heaven Builder Packaging Building Block Toy ᱚᱠᱛᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Mi Temple of Heaven Builder Packaging Building Block Toy ᱚᱠᱛᱚ ᱯᱮᱠᱮᱡᱤᱝ
Yang Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing AIQI Technology Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#106355 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Mi Temple of Heaven Builder Packaging Building Block Toy ᱚᱠᱛᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤ ᱴᱮᱢᱯᱚᱞ ᱚᱯ ᱦᱮᱵᱮᱱ ᱵᱤᱞᱰᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡ ᱡᱟᱦᱟᱸ ᱚᱠᱛᱚ ᱠᱷᱮᱞ-ᱠᱷᱚᱵᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱵᱚᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱠᱷᱚᱬᱚ ᱨᱮ ᱦᱚᱲ ᱵᱟᱪᱷᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱞ ᱚᱯ ᱯᱨᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱛᱟᱦᱮᱸᱱ ᱵᱟᱦᱨᱮ ᱡᱟᱦᱟᱸ ᱴᱷᱮᱱ ᱨᱮᱠᱷᱟ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱩᱫᱩᱠ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱞᱮᱭᱟᱩᱴ ᱨᱮ ᱯᱩᱨᱟᱹᱭᱟᱜ ᱮᱴᱟᱜ ᱡᱟᱭᱜᱟ ᱢᱮᱱᱟᱜ-ᱟ, ᱚᱱᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱛᱮ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱵᱚᱠᱚᱥ ᱨᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱨᱚᱭᱟᱜ ᱨᱟᱥᱤᱠᱟ ᱠᱚ ᱢᱮᱸᱥᱟᱹ ᱮᱱᱟ ᱾ ᱪᱚᱴᱟᱜ ᱚᱲᱟᱜ ᱠᱷᱩᱞᱤ ᱞᱮᱠᱷᱟᱛᱮ ᱢᱤᱫ ᱪᱷᱟᱯᱟᱭᱠᱟᱱ ᱫᱩᱣᱟᱨ ᱩᱫᱩᱠ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱛᱮᱸᱜᱚᱱ ᱠᱟᱲ ᱡᱤᱚᱲ ᱨᱮᱭᱟᱜ ᱦᱤᱛᱟᱦᱟᱥ ᱩᱫᱩᱠ ᱮᱫᱟᱭ, ᱟᱨ ᱦᱟᱴᱤᱧ ᱴᱷᱮᱱ ᱡᱟᱦᱟᱸ ᱚᱲᱟᱜ ᱠᱚ ᱨᱮᱭᱟᱜ ᱚᱴ ᱚᱴ ᱞᱤᱥᱴᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱫᱩᱣᱟᱨ ᱞᱟᱦᱟ ᱨᱮ, ᱵᱚᱠᱚᱥ ᱵᱮᱜ ᱠᱚ ᱴᱷᱟᱨ ᱴᱷᱟᱨ ᱛᱮ ᱡᱚᱥᱮᱲ ᱟᱠᱟᱱᱟ ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱵᱚᱱᱟᱣ ᱨᱮ ᱚᱰᱚᱠᱟ ᱮᱫᱟᱭ ᱟᱨ ᱡᱟᱦᱟᱸ ᱫᱚᱦᱚ ᱵᱚᱠᱚᱥ ᱞᱮᱠᱷᱟ ᱫᱚᱦᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱮᱫᱟᱭ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Mi Temple of Heaven Builder Packaging Building Block Toy ᱚᱠᱛᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mi Temple of Heaven Builder Packaging Building Block Toy ᱚᱠᱛᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Packaging Size: 403x301x155mm
- ᱴᱮᱜ ᱠᱚ
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- ᱯᱨᱮᱨᱚᱱᱟ
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2020 and finished in May 2020 in Beijing, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Beijing AIQI Technology Co., Ltd.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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