Hsuan-Hui Lee ᱨᱮᱱᱟᱜ Transformers the Skin Test House Pop Up Store ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2021
Transformers the Skin Test House Pop Up Store
Hsuan-Hui Lee ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Birkin Creative Integrated Marketing Service Limited
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#107197 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Transformers the Skin Test House Pop Up Store ᱵᱟᱵᱚᱛ ᱛᱮ
Transformers the Skin Test House ekan ᱯᱚᱯ ᱟᱯ ᱮᱥᱴᱚᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱠᱚᱥᱢᱮᱴᱤᱠᱥ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱮᱥᱴᱚᱨ ᱥᱴᱤᱞ ᱥᱴᱨᱚᱠᱪᱚᱨ ᱨᱮᱭᱟᱜ ᱠᱚᱱᱴᱮᱱᱟᱨ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ, ᱚᱱᱰᱮ ᱪᱮᱴᱟᱱ, ᱛᱟᱨᱟᱠ ᱟᱨ ᱮᱴᱦᱚᱵ ᱠᱚ ᱫᱟᱨᱩ ᱟᱨ ᱮᱠᱳ-ᱯᱷᱨᱮᱱᱰᱞᱤ ᱥᱟᱢᱟᱸᱜ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ LED ᱥᱮᱫᱟᱭ ᱵᱚᱠᱥ ᱟᱨ ᱥᱚᱭᱮᱴᱟᱥ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚ ᱩᱫᱩᱠ ᱠᱚᱨᱚᱜ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱭᱩᱱᱤᱴ ᱠᱚ ᱵᱟᱨᱟᱦ ᱴᱟᱶ ᱨᱮ ᱡᱚᱲᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱵᱮᱞᱟ ᱵᱮᱞᱟ ᱠᱷᱚᱱ ᱮᱠᱟᱛᱮ ᱡᱟᱦᱟᱸ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ ᱟᱨ ᱡᱩᱛᱤ ᱛᱟᱭᱚᱢ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱟᱛᱮ ᱠᱮᱱᱚᱯᱤ ᱦᱮᱡ ᱮᱫᱟᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱡᱚᱛᱚ ᱥᱟᱢᱟᱸᱜ ᱠᱚ ᱫᱚᱦᱲᱟ ᱮᱛᱚᱦᱚᱵ ᱦᱚᱸ ᱮᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱮᱥᱴᱚᱨ ᱫᱚ ᱡᱚᱛᱚ ᱴᱷᱮᱸ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱤ ᱨᱮᱭᱟᱜ ᱮᱠᱥᱟᱦᱤᱵᱤᱥᱚᱱ ᱡᱟᱦᱟᱸ ᱞᱟᱹᱜᱤᱫ ᱞᱚᱜᱚᱱ ᱥᱟᱴ ᱠᱳᱲᱤ ᱡᱚᱲᱟᱣ ᱟᱨ ᱫᱮᱦᱟᱭ ᱪᱷᱟᱲᱟᱭ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Transformers the Skin Test House Pop Up Store ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Transformers the Skin Test House Pop Up Store ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Size of sole container: W1620 x H290 x D480 cm
The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times. - ᱴᱮᱜ ᱠᱚ
- pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.
To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.
The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.
The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public. - ᱯᱨᱮᱨᱚᱱᱟ
- This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.
This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year. - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.
In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:
1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Birkin Creative Integrated Marketing
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Birkin Creative Integrated Marketing
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