The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ
by Birger Linke
Client: Birger Linke Design
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #107497The Design
About The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ
ᱥᱩᱭᱡᱟᱨᱞᱮᱱᱰ ᱨᱮᱭᱟᱜ ᱵᱟᱭᱚᱴᱮᱠ ᱠᱚᱢᱯᱟᱱᱤ Livinguard ᱫᱚ ᱱᱟᱶᱟ ᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱢᱟᱥᱠ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱷᱮᱰᱟᱛ ᱛᱮᱭᱟᱨ ᱠᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱠᱟᱛ ᱦᱚ ᱵᱮᱠᱴᱮᱨᱤᱭᱟ, ᱯᱷᱟᱸᱜᱟᱥ ᱟᱨ ᱵᱷᱟᱭᱨᱟᱥ (Covid 19 ᱦᱚᱸ) ᱠᱚ ᱛᱮᱛ ᱟᱨ ᱵᱟᱰᱟᱭ ᱮᱫᱟ। ᱱᱚᱶᱟ ᱢᱚᱱᱮᱛᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱡᱤᱭᱟᱹᱞᱤ ᱠᱟᱱᱟ: ᱢᱟᱥᱠ ᱫᱚ ᱢᱤᱫ ᱡᱩᱛᱟᱹ ᱯᱮᱠᱮᱡᱽ ᱨᱮ ᱦᱮᱡᱟᱜ-ᱟ। ᱢᱤᱫ ᱞᱟᱴᱠᱟᱱ ᱯᱞᱟᱥᱴᱤᱠ ᱥᱴᱨᱤᱯ ᱫᱚ – ᱪᱮᱛᱟᱱ ᱠᱟᱛᱷᱟᱨ ᱡᱟᱱ ᱟᱹᱰᱤᱡ ᱚᱠᱛᱮ – ᱢᱤᱫ ᱵᱷᱟᱭᱨᱟᱥ ᱨᱮᱭᱟᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱮᱢ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱱᱮᱡ ᱚᱠᱛᱮ ᱡᱚᱢ ᱚᱪᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱛᱠᱟᱨ ᱫᱤᱱ ᱨᱮ ᱛᱮᱡ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱞᱟᱸᱰᱟ ᱮᱢ ᱮᱫᱟ। ᱚᱲᱟᱜᱨᱮᱱ ᱦᱟᱲᱟᱢ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱢᱟᱥᱠ ᱠᱚ ᱟᱞᱚ ᱢᱮᱥᱟᱶ ᱜᱮᱭᱟᱜ, ᱟᱨ ᱚᱱᱟ ᱛᱮ ᱠᱨᱚᱥ-ᱠᱚᱱᱴᱟᱢᱤᱱᱮᱥᱚᱱ ᱟᱞᱚ ᱦᱩᱭᱩᱜ ᱠᱟᱛᱷᱮ, ᱮᱴᱟᱜ ᱨᱚᱸᱜ ᱨᱮᱭᱟᱜ ᱮᱰᱡᱚᱥᱴᱢᱮᱱᱴ ᱠᱞᱤᱯ ᱠᱚ ᱢᱤᱫ ᱟᱞᱜᱟ ᱥᱞᱤᱵᱽ ᱨᱮ ᱦᱮᱡᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱟᱦᱟᱸᱱ ᱢᱟᱥᱠ ᱠᱚ ᱠᱟᱥᱴᱚᱢᱟᱭᱡᱽ ᱞᱟᱹᱜᱤᱫ।
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Mask That Ate The Virus ᱵᱷᱟᱭᱨᱟᱥ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ ᱢᱟᱥᱠ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
