Inside Muses ᱯᱩᱛᱷᱤ

Press Kit

Unique Properties

A Muse by the Sea, K11 MUSEA is a retail and dining space in Hong Kong advocating contemporary art and design. Inside Muses is a publication created to feature works from the four muses of the unique retail concept: Architecture, Furniture, Nature and Art. Reflecting the spirit of discovery, Inside Muses is designed to evoke a explorative and engaging experience through an unconventional book format that leads readers on a journey of adventure and new perspectives at every turn.

Inspiration

Through storytelling, narratives of each muses are accompanied by illustrations and photography that bring to life the marvels of K11 MUSEA. Referencing the K11 brand, circle graphics on the cover represent the sensuous spheres of the four muses. With exquisite craft to depict fine quality on both book versions, the regular edition is assembled with hand sewn binding while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying object d’art.