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RV wine ᱨᱮᱸᱡᱟᱹᱜ ᱠᱟᱹᱢᱤ: ᱚᱱᱜᱩᱨ ᱵᱟᱛᱤ ᱡᱚᱴᱚ ᱡᱟᱴᱟᱣ by Hu Jijun

RV wine ᱨᱮᱸᱡᱟᱹᱜ ᱠᱟᱹᱢᱤ: ᱚᱱᱜᱩᱨ ᱵᱟᱛᱤ ᱡᱚᱴᱚ ᱡᱟᱴᱟᱣ by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021

RV wine ᱨᱮᱸᱡᱟᱹᱜ ᱠᱟᱹᱢᱤ: ᱚᱱᱜᱩᱨ ᱵᱟᱛᱤ ᱡᱚᱴᱚ ᱡᱟᱴᱟᱣ

by Hu Jijun

Client: SIVA X Dreamatic Design

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Colors

The Design

About RV wine ᱨᱮᱸᱡᱟᱹᱜ ᱠᱟᱹᱢᱤ: ᱚᱱᱜᱩᱨ ᱵᱟᱛᱤ ᱡᱚᱴᱚ ᱡᱟᱴᱟᱣ

ᱯᱩᱛᱷᱤ ᱚᱱᱚᱲ: RV ᱫᱚ ᱮᱠᱚᱴᱟᱠ ᱯᱷᱨᱟᱸᱥ ᱚᱱᱜᱩᱨ ᱵᱟᱛᱤ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱟ ᱡᱚᱴᱚ ᱡᱟᱴᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ, ᱚᱱᱟ ᱫᱚ ᱠᱷᱟᱥ ᱠᱚᱡᱚᱞ ᱥᱮᱨᱮᱡ ᱨᱤᱡᱚᱨᱵ ᱞᱮᱠᱟᱛᱮ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱮᱫᱚᱜ ᱨᱮ 6,000 ᱠᱩᱯᱤ ᱟᱨᱟᱜ ᱚᱱᱜᱩᱨ ᱵᱟᱛᱤ ᱛᱟᱭᱚᱢ ᱜᱮᱭᱟ, ᱮᱠᱚᱠ ᱠᱩᱯᱤ ᱨᱮ 750 ml ᱟᱨ 13.5 ᱯᱚᱨᱥᱮᱸᱴ ᱮᱞᱠᱚᱦᱚᱞ ᱵᱟᱭ ᱣᱚᱞᱭᱩᱢ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱱᱚᱶᱟ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱷᱟ ᱫᱚ ᱯᱟᱨᱤᱥ, ᱯᱷᱨᱟᱸᱥ ᱨᱮᱭᱟᱜ ᱱᱤᱛᱚᱜᱟᱜ ᱟᱨ ᱥᱮᱨᱮᱡ ᱯᱷᱮᱥᱚᱱ ᱴᱟᱭᱞ ᱠᱚ ᱛᱮ ᱦᱮᱥᱟᱨᱤᱭᱟ, ᱟᱨ ᱢᱤᱫ ᱵᱟᱹᱲᱛᱤ ᱟᱨ ᱥᱟᱫᱟ ᱡᱤᱣᱤ ᱦᱩᱭᱩᱜ ᱲᱟᱶ ᱡᱟᱦᱟᱸᱴ ᱠᱚ ᱩᱫᱩᱜ ᱠᱮᱫᱟ ᱾ ᱞᱮᱵᱮᱞ ᱫᱚ spot UV, hot stamping ᱟᱨ screen printing ᱛᱮ ᱨᱤᱥᱟᱭᱠᱞᱮᱵᱚᱞ ᱦᱩᱭᱚᱜ PVC ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱟ ᱾ ᱩᱫᱮᱥ ᱫᱚ ᱡᱚᱴᱚ ᱡᱟᱴᱟᱣ ᱠᱷᱟᱱ ᱡᱟᱹᱡᱤᱢ ᱮᱴᱠᱮᱴᱮ ᱵᱨᱟᱸᱰ ᱫᱚ ᱥᱩᱫᱟᱹᱲ ᱛᱮ ᱵᱟᱰᱟᱭ ᱟᱨ ᱦᱟᱹᱴᱤᱡ ᱩᱥᱩᱞ ᱠᱟᱛᱮ ᱵᱚᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸᱱᱟ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

RV wine ᱨᱮᱸᱡᱟᱹᱜ ᱠᱟᱹᱢᱤ: ᱚᱱᱜᱩᱨ ᱵᱟᱛᱤ ᱡᱚᱴᱚ ᱡᱟᱴᱟᱣ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ RV wine ᱨᱮᱸᱡᱟᱹᱜ ᱠᱟᱹᱢᱤ: ᱚᱱᱜᱩᱨ ᱵᱟᱛᱤ ᱡᱚᱴᱚ ᱡᱟᱴᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging
Red Wine:13.5%vol, 750ml.
Tags
Premium, Pure, Fascinating, Unique, Contemporary
Production Technology
spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge
How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research
In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration
RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration
The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members
Hu Jijun

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