Studio Yimu ᱨᱮᱱᱟᱜ Toronto ᱢᱩᱬᱩᱛ ᱪᱟ ᱫᱩᱠᱟᱹᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021
Toronto ᱢᱩᱬᱩᱛ ᱪᱟ ᱫᱩᱠᱟᱹᱱ
Studio Yimu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Studio Yimu
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#108349 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Toronto ᱢᱩᱬᱩᱛ ᱪᱟ ᱫᱩᱠᱟᱹᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱟᱱᱟᱰᱟ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱦᱚᱲ ᱠᱚ ᱦᱤᱡᱩᱜ ᱠᱟᱱ ᱵᱟᱡᱟᱨ ᱢᱚᱦᱚᱞ ᱨᱮ Studio Yimu ᱫᱚ ᱱᱟᱶᱟ ᱡᱚᱞᱯᱟᱱ ᱪᱟ ᱫᱩᱠᱟᱹᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱣᱟ ᱢᱩᱬᱩᱛ ᱫᱩᱠᱟᱹᱱ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ ᱵᱨᱟᱱᱰᱤᱝ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱵᱟᱡᱟᱨ ᱢᱚᱦᱚᱞ ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱟᱹᱰᱤ ᱠᱚᱲᱟᱣᱟᱜ ᱡᱟᱭᱜᱟ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱠᱟᱱᱟᱰᱟ ᱨᱮᱱᱟᱜ ᱵᱷᱩᱭᱤᱸ ᱛᱚᱥᱣᱤᱨ ᱠᱷᱚᱱ ᱩᱫᱽᱜᱟᱹᱣ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ, ᱠᱟᱱᱟᱰᱟ ᱨᱮᱱᱟᱜ ᱱᱤᱞ ᱵᱩᱨᱩ ᱨᱮᱱᱟᱜ ᱱᱟᱯᱟᱭ ᱪᱷᱟᱭᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱩᱠᱟᱹᱱ ᱨᱮ ᱡᱷᱚᱛᱚ ᱠᱚᱴᱷᱟ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾ ᱵᱷᱟᱵᱽᱱᱟ ᱫᱚ ᱥᱚᱪᱷᱚᱢ ᱨᱮ ᱟᱹᱜᱩ ᱞᱟᱹᱜᱤᱫ, Studio Yimu ᱫᱚ 275cm x 180cm x 150cm ᱱᱟᱯ ᱨᱮᱱᱟᱜ ᱛᱤ ᱛᱮ ᱵᱮᱱᱟᱣ ᱢᱤᱞᱣᱟᱨᱠ ᱢᱩᱨᱛᱤ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱷᱚᱛᱚ ᱜᱟᱛᱮ ᱦᱚᱲ ᱥᱟᱶ ᱯᱩᱨᱟᱹ ᱜᱚᱞᱢᱚᱞ ᱞᱟᱹᱜᱤᱫ ᱫᱟᱣ ᱮᱢᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Toronto ᱢᱩᱬᱩᱛ ᱪᱟ ᱫᱩᱠᱟᱹᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Toronto ᱢᱩᱬᱩᱛ ᱪᱟ ᱫᱩᱠᱟᱹᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The flagship store is designed specifically for branding purposes as the location of the project is situated in Canada's busiest shopping mall - Eaton Centre. The store location is the first store situated outside of the subway on the first floor of the mall and is deemed as a prime location for this type of business. With a wide and welcoming entrance, the vision that the designer had in mind was to create a hotspot for shoppers to gather and meet.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The floor area for the project is 139sqm. The designer used a 5mm wiggle board with a veneer finish as a backing of the ashwood slates. For the millwork, it was cladded and sculpted with locally sourced ashwood. The logo had been engraved into the solid surfaces facade at a 3mm thickness to allow light to penetrate through for a clearly lit sign. The overall solid surface and bulkhead are rounded off with thermal forming technique to create a harmonious combination throughout the store and the shopping mall.
- ᱴᱮᱜ ᱠᱚ
- Studio Yimu, Interior Design, Commercial Design, Modern, Cafe Design, Flagship Store, Toronto, Canada
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The project has 3 main phases of production the wall background, the millwork solid surfaces, and the entrance. Firstly, the wall background was built with blended ashwood slates and solid surfaces to foreshadow the harmonious silhouette of Canadian natural landscape. Secondly, the purpose of the millwork sculpture was to create 3 dimensional depth against the wall background, contributing a new customer experience. The handcrafted millwork is made with 100% locally sourced Canadian ashwood where the design pricisely carved and sanded off. Lastly, to maximize an open concept entrance, the designer used a clear yet minalmistic sinange to avoid disrupting the atmosphere and perception that the millwork and wall background provides.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The millwork sculpture is particularly challenging to simultaneously mimic Canadian landscape and the shape of a mango in reflection of the store's most popular beverage. Particularly, it was difficulty in achieving the desired curves and form of the sculptures when finding the balance between the artistic element of the millwork piece and to create a functional seating area.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- To adopt the new consumerism and provide authenticity of the brand's origin, the designer created the millwork sculpture as an ambiguous element to facilitate customers to have their own perception of the piece. Based on the market research of the brand, their target audience are ages from 16-30. The designer's goal of the millwork sculpture is not only to have a functional and aesthetic pleasing piece, but an interactive piece that works well with the target audience.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by Canadian landscape, the project replicates the freeflowing silhouette of the famous Canadian blue mountain to create an unconventional and ambiguous seating area for a new customer experience. The most popular drink on the menu is the fresh mango slush where the designer similarly incorporates the outline of a mango into the concept featuring it as an interactive element that involves every customer. Panelled with ashwood throughout the store, it creates a clean and refreshing environment for customers to fuel up with a chilled beverage.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Project start May 2018 and completed in August 2018. Located in Toronto, Canada.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The freeform sculptures captures the first perception of the store. Against the wall background facade and the wall curvatures, it comfortably leads the customer's perception in a fluid motion through the store. The designer made with freeform sculpture as a unconventional yet ineteractive seating area but also to organize and direct customer traffic.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ryan Chung
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Eric Lau 2019
Image #2: Scott Norsworthy 2019
Image #3: Scott Norsworthy 2019
Image #4: Scott Norsworthy 2019
Image #5: Scott Norsworthy 2019
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
