Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ
by Paul Robb
Client: Accademia Di Belle Art Perugia
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
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- Verified Award Winner
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The Design
About Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ
ᱯᱮᱨᱩᱡᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱟᱠᱠᱟᱫᱮᱢᱤᱭᱟ, ᱢᱤᱫ ᱱᱟᱶᱟ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱞᱟᱹᱠᱛᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱚᱸᱥᱛᱷᱟ ᱨᱮᱱᱟᱜ ᱤᱪᱷᱟᱹ ᱯᱚᱴᱚᱢ ᱧᱮᱞᱚᱜᱼᱟ ᱡᱮ ᱵᱷᱚᱵᱤᱥᱚᱛ ᱛᱮ ᱞᱚᱜᱚᱱ ᱪᱟᱞᱟᱜ ᱞᱟᱹᱜᱤᱫ᱾ S&P ᱫᱚ ABA ᱨᱮᱱ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱟᱨ ᱪᱮᱫᱚᱜ ᱠᱚᱲᱟ ᱥᱟᱶ ᱠᱟᱹᱢᱤ ᱠᱮᱫᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱭᱢᱟ ᱵᱷᱟᱜᱽ ᱟᱨ ᱟᱠᱟᱫᱮᱢᱤ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱠᱷᱚᱸᱰ ᱥᱮᱞᱮᱫ ᱞᱟᱹᱜᱤᱫ᱾ ᱰᱤᱡᱟᱭᱤᱱᱚᱨ ᱠᱚᱣᱟᱜ ᱠᱷᱟᱴᱚ ᱠᱟᱹᱢᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱢᱤᱫ ᱢᱤᱫᱩᱱ ᱪᱚᱞᱚᱛ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱵᱮᱱᱟᱣ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱠᱞᱟ ᱯᱟᱲᱦᱟᱣ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱱᱤᱡᱚᱨᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱚᱜᱼᱟ᱾ ᱩᱱᱠᱩ ᱫᱚ ᱢᱤᱫ ᱡᱤᱣᱤᱫ, ᱫᱚᱲ ᱟᱨ ᱱᱟᱯᱟᱭ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱮᱢ ᱛᱮᱭᱟᱨ ᱠᱮᱫᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱭᱢᱟ ᱠᱚᱞᱟ ᱨᱮ ᱠᱟᱹᱢᱤᱭᱟ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱠᱞᱤᱥᱮ ᱟᱨ ᱨᱤᱛᱤ ᱠᱷᱚᱱ ᱵᱟᱧᱪᱟᱣᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Branding Accademia of Perugia ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱮᱢ ᱟᱨ ᱠᱮᱢᱯᱮᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Creative direction: Paul Robb
Animation and Type: Tommaso Calderini - Image Credits
- Paul Robb
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