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Display Of Guilin Scenery ᱴᱩᱴᱷᱯᱮᱥᱴ ᱨᱮᱰ ᱯᱟᱴᱲᱟᱣ by LongSheng Zhong

Display Of Guilin Scenery ᱴᱩᱴᱷᱯᱮᱥᱴ ᱨᱮᱰ ᱯᱟᱴᱲᱟᱣ by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2021

Display Of Guilin Scenery ᱴᱩᱴᱷᱯᱮᱥᱴ ᱨᱮᱰ ᱯᱟᱴᱲᱟᱣ

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Verified Award Winner

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Colors

The Design

About Display Of Guilin Scenery ᱴᱩᱴᱷᱯᱮᱥᱴ ᱨᱮᱰ ᱯᱟᱴᱲᱟᱣ

ᱜᱩᱭᱤᱞᱤᱱ ᱥᱚᱸᱵᱟᱲ ᱠᱷᱚᱸᱡᱟ ᱮᱱᱟ ᱮᱠᱟᱛᱟᱨ ᱴᱩᱴᱷᱯᱮᱥᱴ ᱯᱟᱴᱲᱟᱣ ᱡᱟᱦᱟᱸ ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱜᱩᱭᱤᱞᱤᱱ ᱴᱷᱮᱸ ᱛᱟᱦᱮᱸᱱ ᱮᱠᱟᱛᱟᱨ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱛ ᱵᱮᱱᱟᱣ ᱮᱱᱟ᱾ ᱵᱟᱨ ᱴᱟᱹᱝᱜᱤ ᱡᱟᱭᱜᱟ, ᱞᱤ ᱜᱟᱰᱟ ᱟᱨ ᱞᱚᱝᱥᱮᱸᱜ ᱴᱮᱨᱮᱥᱰ ᱠᱷᱮᱛ ᱠᱚ, ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱵᱮᱱᱟᱣ ᱵᱤᱰᱤ ᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱡᱚᱱᱚᱢ ᱚᱲᱟᱜ ᱟᱨ ᱦᱚᱲ ᱴᱷᱮᱱ ᱜᱩᱱ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱠᱚᱴᱷᱟ ᱫᱚ ᱩᱱ ᱴᱟᱹᱝᱜᱤ ᱠᱟᱜᱚᱡ ᱴᱮᱴᱮ ᱛᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱛᱤᱱ ᱥᱮᱮ ᱜᱨᱟᱢ ᱚᱜᱚᱱ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱛᱮ ᱢᱮᱴ ᱞᱮᱢᱤᱱᱮᱥᱚᱱ ᱟᱨ ᱮᱠᱭᱟᱭ ᱟᱞᱴᱨᱟᱣᱟᱭᱚᱞᱮᱴ ᱠᱳᱴᱤᱝ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ᱾ ᱴᱭᱩᱵ ᱦᱚᱲ ᱰᱚ ᱯᱞᱟᱥᱴᱤᱠ ᱟᱨ ᱮᱞᱩᱢᱤᱱᱤᱭᱚᱢ ᱞᱮᱭᱟᱨ ᱠᱚ ᱡᱳᱲᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱠᱟᱹᱢ ᱠᱚ ᱠᱚᱱᱚ ᱴᱚᱱᱟᱝ ᱵᱟᱭ ᱫᱮᱭ ᱠᱮᱫ ᱛᱮ, ᱵᱮᱱᱟᱣ ᱰᱚ ᱡᱟᱦᱟᱸ ᱦᱚᱲ ᱠᱚ ᱨᱮᱭᱟᱜ ᱡᱟᱱᱟᱢ ᱥᱚᱸᱵᱟᱲ ᱠᱷᱚᱸᱡᱟ ᱠᱚᱨᱮᱴᱮ ᱮᱠᱟ ᱞᱟᱹᱜᱤᱛ ᱮᱠᱟᱛᱟᱨ ᱡᱟᱸᱠᱤ ᱡᱚᱲᱟᱣ ᱵᱟᱹᱱᱩᱜ ᱠᱟᱱᱟ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Display Of Guilin Scenery ᱴᱩᱴᱷᱯᱮᱥᱴ ᱨᱮᱰ ᱯᱟᱴᱲᱟᱣ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Display Of Guilin Scenery ᱴᱩᱴᱷᱯᱮᱥᱴ ᱨᱮᱰ ᱯᱟᱴᱲᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging
Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags
Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology
Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge
Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research
Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration
The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration
April 22, 2020 to May 12, 2020.
Operation Flow
Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.

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