Renata-A Primary Function: ᱥᱮᱢᱯᱩ ᱯᱮᱠᱮᱡᱤᱝ by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Renata-A Primary Function: ᱥᱮᱢᱯᱩ ᱯᱮᱠᱮᱡᱤᱝ
Client: Renata
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #111576The Design
About Renata-A Primary Function: ᱥᱮᱢᱯᱩ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: ᱨᱮᱱᱟᱴᱟ-ᱮ ᱫᱚ ᱢᱤᱫ ᱩᱸ ᱥᱟᱯᱲᱟᱣ ᱵᱽᱨᱟᱬᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱢᱤᱫ ᱥᱮᱢᱯᱩ ᱵᱚᱛᱚᱞ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱦᱚᱰᱢᱚ ᱫᱚ ᱛᱟᱭᱣᱟᱱ ᱨᱮ ᱪᱟᱭ ᱠᱤᱥᱟᱬ ᱠᱚᱣᱟᱜ ᱛᱷᱮᱱ ᱠᱷᱚᱱ ᱡᱟᱶ ᱮᱱ ᱪᱟᱭ ᱰᱟᱶᱴᱟ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱮᱱ ᱵᱟᱭᱳ-ᱵᱮᱥᱰ ᱡᱤᱱᱤᱥ ᱛᱮ ᱵᱮᱱᱟᱣ ᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱫᱚ 40 ᱯᱨᱚᱛᱤᱥᱚᱛ ᱯᱮᱴᱨᱚᱠᱮᱢᱤᱠᱟᱞ ᱯᱞᱟᱥᱴᱤᱠ ᱨᱮᱱ ᱵᱚᱫᱚᱞ ᱮᱢᱚᱜ-ᱟ ᱟᱨ ᱠᱟᱨᱵᱚᱱ ᱩᱰᱟᱹᱠ ᱠᱚᱢ ᱛᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱯᱞᱟᱥᱴᱤᱠ ᱯᱟᱛᱨᱟ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱡᱳ ᱠᱟᱱᱟ, ᱨᱤᱥᱟᱭᱠᱚᱞ ᱦᱩᱭᱩᱜ-ᱟ ᱟᱨ ᱡᱚᱞ ᱠᱟᱛᱟ ᱛᱟᱭᱚᱢ ᱦᱟᱥᱟ ᱨᱮ ᱡᱷᱟᱨᱟ ᱡᱤᱱᱤᱥ ᱵᱟᱝ ᱳᱰᱚᱠᱚᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱪᱟᱭᱱᱤᱡ ᱦᱚᱨᱵᱟᱞ ᱮᱠᱥᱴᱨᱮᱠᱴ ᱛᱮ ᱛᱮᱭᱟᱨ ᱮᱱ ᱥᱮᱢᱯᱩ ᱫᱚᱦᱚ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱟᱺᱡᱚᱢᱟᱨ ᱨᱮᱭᱟᱜ ᱛᱷᱤᱢ ᱩᱫᱩᱜᱟᱜ-ᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Renata-A Primary Function: ᱥᱮᱢᱯᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Renata-A Primary Function: ᱥᱮᱢᱯᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
- Dimensions & Packaging
- 8cm x 3.5cm x 16cm
- Tags
- Package Design, Visual Design, Brand Design
- Production Technology
- PLA(Biomass Plastics) / HDPE / Paper
- Design Challenge
- RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
- Research
- RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
- Inspiration
- RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand! - Project Duration
- 2019 in Taoyuan / Taiwan
- Operation Flow
- NA
- Patents
- NA
- Team Members
- NA
- Image Credits
- DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU
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