Pufine Advertising Ltd. Co. ᱨᱮᱱᱟᱜ Ecological Journey Primary Function: ᱫᱟᱱ ᱵᱚᱠᱥᱚ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Ecological Journey Primary Function: ᱫᱟᱱ ᱵᱚᱠᱥᱚ
Pufine Advertising Ltd. Co. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Wuhan Little Bee Food Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#111804 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ecological Journey Primary Function: ᱫᱟᱱ ᱵᱚᱠᱥᱚ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱮᱠᱚᱞᱚᱡᱤᱠᱟᱞ ᱡᱟᱨᱱᱤ ᱫᱚ ᱡᱟᱭᱜᱟᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱢᱩᱭ ᱟᱨ ᱪᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱫᱟᱱ ᱵᱚᱠᱥᱚ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱨᱩᱠᱷᱤ ᱥᱟᱠᱟᱢ ᱵᱨᱟᱥ ᱛᱮ ᱨᱚᱝ ᱮᱢᱟᱠᱟᱱ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱡᱟᱭᱜᱟᱠ ᱡᱟᱱᱶᱟᱨ ᱠᱚ ᱟᱨ ᱩᱨᱢ ᱡᱟᱭᱜᱟ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱵᱚᱠᱥᱚ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱫᱷᱟᱨ ᱨᱮ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱵᱚᱠᱥᱚ ᱠᱚ ᱮᱠᱞᱟ ᱛᱮ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨᱵᱟᱝ ᱢᱤᱫᱛᱟᱲᱮ ᱛᱮ ᱢᱟᱨᱟᱝ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱡᱟᱶᱲᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱰᱷᱟᱠᱱᱤ ᱠᱚ ᱫᱚ ᱜᱷᱟᱸᱥ ᱟᱨ ᱫᱟᱨᱮ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱛᱮᱞᱟ ᱡᱟᱸᱦᱟ ᱨᱩᱠᱷᱤ ᱜᱮᱭᱟ, ᱦᱚᱲᱢᱚ ᱫᱚ ᱥᱚᱱᱟ ᱨᱚᱝ ᱠᱟᱨᱯᱮᱴ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱚᱠᱥᱚ ᱠᱚ ᱫᱚ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱥᱩᱛᱟᱢ ᱛᱮ ᱛᱚᱞ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱠᱟᱨᱰ ᱦᱚᱸ ᱮᱢᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱢᱚᱦᱲᱟ ᱨᱮ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱛᱟᱭᱚᱢ ᱥᱮᱨ ᱨᱮ ᱚᱨᱟᱜ ᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱞᱟᱹᱜᱤᱫ ᱞᱟᱭᱤᱱ ᱥᱠᱨᱤᱱ ᱢᱮᱱᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ecological Journey Primary Function: ᱫᱟᱱ ᱵᱚᱠᱥᱚ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ecological Journey Primary Function: ᱫᱟᱱ ᱵᱚᱠᱥᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Length:240mm, width:80mm, height:140mm
- ᱴᱮᱜ ᱠᱚ
- Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
- ᱯᱨᱮᱨᱚᱱᱟ
- Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in September 2019 and will be completed in December 2019
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
