Pufine Advertising Ltd. Co. ᱨᱮᱱᱟᱜ Shangri La Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱴᱤ (Wine Packaging) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Shangri La Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱴᱤ (Wine Packaging)
Pufine Advertising Ltd. Co. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yunnan Shangri-La Wine Co. LTD
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#111820 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shangri La Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱴᱤ (Wine Packaging) ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱥᱟᱝᱜᱨᱤ ᱞᱟ ᱫᱚ ᱯᱮᱭᱟ ᱟᱨᱟᱜ ᱫᱟᱠᱟ ᱨᱮᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱴᱤ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱷᱟ ᱠᱟᱬᱟᱢ ᱠᱟᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱯᱩᱨᱩᱱ ᱯᱩᱨᱩᱵ ᱫᱮᱥ ᱨᱮᱭᱟᱜ ᱥᱭᱟᱦᱤ ᱪᱤᱛᱟᱹᱨ ᱴᱮᱠᱥᱪᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱫᱟᱠᱟ ᱨᱮᱥ ᱨᱮᱭᱟᱜ ᱵᱚᱦᱟᱣ ᱟᱨ ᱢᱤᱫ ᱢᱟᱨᱟᱝ ᱫᱟᱠᱟ ᱨᱩᱠᱷ ᱨᱮᱭᱟᱜ ᱜᱮᱲᱮᱡ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱢᱤᱫ ᱨᱮ ᱢᱤᱫ ᱫᱚᱦᱚᱭ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱱᱚᱶᱟ ᱯᱮᱭᱟ ᱯᱮᱴᱤ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱯᱮᱪᱟᱠ ᱯᱟᱪᱟᱠ ᱜᱮᱲᱮᱡ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱡᱚᱛᱚ ᱯᱮᱴᱤ ᱨᱮ ᱫᱟᱠᱟ ᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱡᱟᱱᱶᱟᱨ ᱢᱮᱬᱮᱫ ᱠᱟᱱᱟ: ᱦᱚᱭ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱟᱬᱠᱟ, ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱦᱟᱠᱩ ᱟᱨ ᱦᱟᱥᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱤᱠᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱨᱩᱠᱷᱟᱹ ᱪᱮᱛᱟᱱ ᱠᱟᱱ ᱠᱟᱯᱚᱠ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱮᱢᱵᱚᱥᱤᱝ ᱦᱚᱛᱮᱛᱮ ᱢᱟᱨᱟᱝ ᱩᱭᱦᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱜᱮᱲᱮᱡ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱬᱟᱢ ᱫᱚ ᱯᱩᱨᱩᱱ ᱠᱟᱞᱟ ᱟᱨ ᱟᱡᱟᱨᱟᱜ ᱢᱟᱦᱚᱞ ᱛᱟᱞᱟᱨᱮ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱫᱷᱭᱟᱱ ᱟᱸᱡᱚᱢ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shangri La Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱴᱤ (Wine Packaging) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shangri La Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱴᱤ (Wine Packaging) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Length:300mm, width:90mm, height:90mm
- ᱴᱮᱜ ᱠᱚ
- Packaging, wine, Nature, Shangri-La, Animals, Ink painting
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
- ᱯᱨᱮᱨᱚᱱᱟ
- The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in October 2019 and will be completed in August 2020
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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