Target ᱚᱵᱷᱤᱡᱟᱱ ᱟᱨ ᱠᱤᱨᱤᱧ ᱜᱚᱲᱚ by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱤᱜᱭᱟᱯᱚᱱ Competition Category.
ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2021
Target ᱚᱵᱷᱤᱡᱟᱱ ᱟᱨ ᱠᱤᱨᱤᱧ ᱜᱚᱲᱚ
Client: Brainartist GmbH
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱤᱜᱭᱟᱯᱚᱱ Category
Verified Award Winner
Verify Award Status for #112715The Design
About Target ᱚᱵᱷᱤᱡᱟᱱ ᱟᱨ ᱠᱤᱨᱤᱧ ᱜᱚᱲᱚ
᱒᱐᱒᱐ ᱥᱮᱨᱢᱟ ᱨᱮ, Brainartist ᱫᱚ Steitz Secura ᱜᱟᱛᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱱᱟᱶᱟ ᱜᱟᱛᱮᱭᱟᱜ ᱠᱚ ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱠᱨᱚᱥ-ᱢᱤᱰᱤᱭᱟ ᱚᱵᱷᱤᱡᱟᱱ ᱮ ᱮᱦᱚᱵ ᱠᱮᱫ-ᱟ: ᱥᱟᱹᱜᱩᱱ ᱜᱟᱛᱮᱭᱟᱜ ᱠᱚᱣᱟᱜ ᱫᱩᱣᱟᱹᱨ ᱴᱷᱮᱱ ᱱᱤᱭᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱢᱤᱫ ᱵᱮᱠᱛᱤᱜᱚᱛ ᱯᱚᱥᱴᱚᱨ ᱚᱵᱷᱤᱡᱟᱱ ᱟᱨ ᱱᱤᱛᱚᱜᱟᱜ ᱥᱟᱝᱜᱨᱚᱦ ᱠᱷᱚᱱ ᱢᱮᱪᱤᱧ ᱡᱩᱛᱟᱹ ᱥᱟᱶᱛᱮ ᱵᱮᱠᱛᱤᱜᱚᱛ ᱠᱷᱚᱵᱚᱨ ᱵᱷᱮᱡᱟ᱾ ᱧᱟᱢᱤᱡ ᱫᱚ ᱠᱤᱨᱤᱧ ᱫᱚᱞ ᱥᱟᱶ ᱧᱟᱯᱟᱢ ᱴᱷᱟᱹᱣᱠᱟᱹ ᱠᱟᱛᱮ ᱢᱮᱪᱤᱧ ᱡᱚᱲ ᱧᱟᱢᱼᱟᱭ᱾ ᱚᱵᱷᱤᱡᱟᱱ ᱨᱮᱭᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱫᱚ Steitz Secura ᱟᱨ "ᱢᱮᱪᱤᱧ" ᱠᱚᱢᱯᱟᱹᱱᱤ ᱠᱤᱱ ᱢᱤᱫ ᱥᱚᱨᱮᱥ ᱡᱚᱲᱟ ᱞᱮᱠᱟᱛᱮ ᱥᱚᱫᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ Brainartist ᱫᱚ ᱱᱚᱶᱟ ᱯᱩᱨᱟᱹ ᱟᱹᱰᱤ ᱠᱟᱹᱢᱤᱭᱟᱹᱵᱽ ᱚᱵᱷᱤᱡᱟᱱ ᱮ ᱛᱮᱭᱟᱨ ᱞᱮᱜ-ᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Target ᱚᱵᱷᱤᱡᱟᱱ ᱟᱨ ᱠᱤᱨᱤᱧ ᱜᱚᱲᱚ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Target ᱚᱵᱷᱤᱡᱟᱱ ᱟᱨ ᱠᱤᱨᱤᱧ ᱜᱚᱲᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- STEITZ SECURA, a manufacturer of safety and work shoes, had the goal of repositioning the brand appearance in the market. The new appearance was to be eye-catching, challenging and unusual for the sector and the competition. The unmistakable statement of wanting "the best" reflects the promise to customers to expect only "the best". The revision of communication in all areas, from online, social media, B2B, trade fair and POS defines the new attitude of STEITZ.
- Tags
- Target Campain, Out of home, Mailing, Campaing design, strategy
- Inspiration
- in a spiral of the typical contrasting images of boxers etc. who, however, pay high respect to each other and acknowledge each other's performance
- Patents
- Declaration of agreement
MarcWolter
Mail: marc.wolter@steitzsecura.com
Phone: +49 6352 / 4002 - 166
Date: 20.10.2020
We, Louis Steitz Secura GmbH + Co. KG , give our advertising agency, BRAINARTIST GmbH,
permission to submit our joint marketing campaign for an award announcement. We have been
informed about the award submission and support this project. We also grant permission to
use the model illustrations.
is in Documents. - Image Credits
- Copyright by Louis STEITZ SECURA
GmbH + Co. KG
Vorstadt 40
67292 Kirchheimbolanden
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