Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Client: The Green Tree Distillery
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #113463The Design
About Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: ᱦᱮᱯᱷᱨᱚᱱ ᱫᱚ ᱢᱤᱫ ᱪᱮᱠ ᱰᱤᱥᱴᱤᱞᱟᱨᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱨᱟᱢ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱟᱢ ᱫᱚ ᱪᱮᱠᱚᱥᱞᱚᱵᱟᱠ ᱞᱮᱡᱤᱭᱚᱱ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱱ ᱮᱢᱟᱭᱮᱫᱟ, ᱚᱠᱚᱭ ᱠᱚ 1914 ᱠᱷᱚᱱ 1918 ᱛᱟᱞᱟ ᱨᱮ ᱨᱟᱥᱤᱭᱟ ᱨᱮ ᱞᱟᱹᱲᱦᱟᱭ ᱠᱮᱫᱟ ᱟᱨ ᱪᱮᱠᱚᱥᱞᱚᱵᱟᱠ ᱨᱤᱯᱟᱵᱞᱤᱠ ᱛᱮᱭᱟᱨ ᱛᱮ ᱜᱚᱲᱚ ᱠᱮᱫᱟ ᱾ ᱦᱮᱯᱷᱨᱚᱱ ᱫᱚ ᱚᱱᱟ ᱢᱩᱪᱟᱹᱫ ᱡᱟᱦᱟᱡ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱭ ᱞᱮᱡᱤᱭᱚᱱᱟᱨ ᱠᱚ ᱨᱟᱥᱤᱭᱟ ᱠᱷᱚᱱ ᱭᱩᱨᱚᱯ ᱛᱮ ᱟᱜᱩ ᱠᱮᱫᱠᱳᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱚᱱᱟ ᱪᱤ�potᱷᱤ ᱠᱚ ᱠᱷᱚᱱ ᱟᱹᱰᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱚᱠᱟ ᱥᱤᱯᱟᱹᱦᱤ ᱠᱚ ᱡᱤᱲᱤ ᱪᱟᱞᱟᱣ ᱨᱮ ᱚᱲᱟᱜ ᱛᱮ ᱠᱩᱞ ᱟᱠᱟᱫᱠᱳᱟ ᱾ ᱟᱨᱯᱟᱨ ᱧᱮᱞ ᱚᱜᱟ ᱫᱟᱨᱮᱭᱟᱜ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱫᱚ 500 ᱢᱤᱞᱤ ᱫᱚᱦᱚᱭᱟ ᱾ ᱞᱮᱵᱮᱞ ᱫᱚ ᱴᱮᱠᱥᱪᱟᱨ ᱣᱟᱞᱟ ᱠᱨᱤᱢ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱜᱩᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱨᱮ ᱪᱤᱴᱷᱤ ᱥᱴᱟᱢᱯ ᱨᱮᱭᱟᱜ ᱯᱚᱨᱯᱷᱚᱨᱮᱥᱚᱱ ᱰᱟᱭ ᱠᱟᱴ ᱟᱨ ᱞᱚᱠᱟᱞ ᱜᱞᱚᱥ ᱵᱟᱨᱱᱤᱥ ᱢᱮᱱᱟᱜ-ᱟ, ᱟᱨ ᱯᱮ ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Heffron Primary Function: ᱨᱟᱢ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
- Dimensions & Packaging
- Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm. - Tags
- branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
- Production Technology
- Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
- Design Challenge
- The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
- Research
- I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
- Inspiration
- The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
- Project Duration
- This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
- Operation Flow
- It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
- Patents
- Trademark (2019) Palírna U Zeleneho stromu
- Image Credits
- Photos of the bottles were made in studio Cotashon.
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