Hotel New Grand Ready-to-eat Meals ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Hotel New Grand Ready-to-eat Meals ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Client: Hotel New Grand
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #114030The Design
About Hotel New Grand Ready-to-eat Meals ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
ᱦᱚᱴᱮᱞ ᱱᱤᱭᱩ ᱜᱽᱨᱟᱱᱰ ᱨᱮᱰᱤᱼᱴᱩᱼᱤᱴ ᱢᱤᱞᱥ ᱫᱚ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱡᱚᱢᱟᱜ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱵᱤᱯᱷ ᱠᱟᱨᱤ, ᱪᱤᱠᱮᱱ ᱠᱟᱨᱤ ᱟᱨ ᱱᱟᱯᱚᱞᱤᱛᱟᱱ ᱯᱟᱥᱛᱟ ᱥᱚᱥ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱟᱰᱵᱚᱰ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱩᱬᱩᱛ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱦᱟᱹᱴᱤᱧ ᱞᱮᱠᱟᱛᱮ ᱥᱴᱚᱠᱯᱚᱴ (ᱢᱟᱨᱟᱝ ᱤᱥᱤᱱ ᱛᱩᱠᱩᱡ) ᱨᱮᱭᱟᱜ ᱢᱚᱴᱤᱯᱷ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱨᱮᱰᱤᱼᱴᱩᱼᱤᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱡᱟᱹᱥᱛᱤ ᱧᱮᱞᱚᱜ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱡᱚᱢᱟᱜ ᱯᱷᱚᱴᱚ ᱠᱚ ᱠᱷᱚᱱ ᱥᱟᱺᱜᱤᱧ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱭᱚᱠᱚᱦᱟᱢᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱞᱟᱥᱤᱠ ᱦᱚᱴᱮᱞ ᱨᱮᱭᱟᱜ ᱯᱟᱨᱚᱢᱯᱚᱨᱟ ᱟᱨ ᱢᱟᱱ ᱛᱷᱚᱲᱟ ᱦᱟᱸᱥᱤ ᱥᱟᱶᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱚᱲᱟᱜ ᱨᱮ ᱡᱚᱢᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱜᱮᱭᱟ ᱟᱨ ᱥᱤᱨᱯᱷᱟᱹ (ᱜᱤᱯᱷᱴ) ᱞᱮᱠᱟᱛᱮ ᱦᱚᱸ ᱵᱟᱪᱷᱟᱣᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Hotel New Grand Ready-to-eat Meals ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hotel New Grand Ready-to-eat Meals ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- Dimensions & Packaging
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - Tags
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- Production Technology
- The box of the package is made of cardboard.
- Design Challenge
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- Research
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- Inspiration
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- Project Duration
- The project started in January 2020 and finished in November 2020 in Japan.
- Operation Flow
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- Team Members
- Art Director/Designer : Kazuaki Kawahara
- Image Credits
- Kazuaki Kawahara, 2020.
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