Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Client: Shenzhen Laika Technology Co., Ltd.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #115549The Design
About Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
ᱯᱩᱨ ᱚᱠᱟ ᱠᱟᱱᱟ ᱢᱮ ᱯᱳᱠᱮᱴ ᱪᱮᱴ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱦᱳᱲ ᱜᱮᱟᱹᱨ ᱫᱟᱜ ᱯᱷᱟᱣᱴᱮᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱤᱞ ᱟᱨ ᱯᱩᱱᱰᱤ ᱨᱚᱝ ᱠᱚ ᱢᱩᱞ ᱨᱚᱝ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱨᱮ ᱱᱤᱞ ᱨᱚᱝ ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱯᱩᱱᱰᱤ ᱨᱚᱝ ᱴᱷᱮᱲ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱲᱠᱚᱝ ᱠᱟᱫᱟᱭ ᱾ ᱯᱳᱲᱚᱰᱠᱴ ᱨᱮᱭᱟᱜ ᱢᱳᱸᱴᱮ ᱰᱤᱥᱟᱭ ᱨᱮᱭᱟᱜ ᱫᱩᱦᱲᱟᱹ-ᱫᱩᱦᱲᱟᱹ ᱠᱟᱫᱚ (2D silhouette) ᱚᱠᱴᱟ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱛᱟᱨᱚᱢ ᱴᱩᱭᱩ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱟᱨᱦᱚᱸ ᱠᱤᱨᱤᱧ ᱦᱚᱲ ᱠᱚ ᱛᱟᱨᱚᱢ ᱪᱮᱛᱟᱱ ᱨᱮᱭᱟᱜ ᱴᱷᱤᱠ ᱨᱩᱯ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟᱭ, ᱚᱱᱟ ᱛᱮᱭᱟᱜ ᱴᱷᱮᱱ ᱚᱱᱟ ᱡᱚᱛᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱪᱮᱴ ᱨᱮᱭᱟᱜ ᱥᱟᱡᱟᱣᱠᱚ ᱠᱚ ᱠᱟᱠᱮ ᱨᱮᱭᱟᱜ ᱨᱩᱯᱮ ᱦᱚᱸ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱴᱚᱛᱟ ᱴᱚᱛᱟ ᱨᱩᱯᱮᱛᱮ ᱦᱟᱹᱡᱩᱜ ᱱᱤᱞ ᱨᱚᱝ ᱡᱟᱦᱟᱸ ᱯᱚᱨᱴᱚ ᱪᱟᱞᱟᱣ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱪᱮᱴ ᱟᱠᱟᱱ ᱛᱤᱱᱟᱹᱜ ᱠᱟᱱᱟ ᱒᱐᱐ ᱮᱢᱮᱢ, ᱒᱑᱐ ᱮᱢᱮᱢ ᱟᱨ ᱒᱒᱐ ᱮᱢᱮᱢ, ᱟᱨ ᱱᱚᱶᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱠᱞᱮ ᱠᱚᱴᱮᱰ ᱧᱤᱣᱟᱹᱥ ᱵᱮᱠ ᱵᱳᱨᱰ ᱟᱭᱣᱨᱤ ᱵᱳᱨᱰ ᱥᱟᱶᱛᱮ, ᱢᱮᱴ ᱯᱷᱤᱞᱢ, ᱯᱮᱨᱞ ᱠᱚᱴᱚᱱ ᱟᱨ ᱟᱨᱳᱴ ᱯᱮᱯᱟᱨ ᱦᱚᱸ ᱢᱮᱱᱟᱜ-ᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pure ᱯᱷᱳᱨᱚᱢᱚ ᱠᱟᱹᱢᱤ: ᱯᱳᱰᱚᱠᱴ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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