Tongchuang Design ᱯᱮᱠᱮᱴᱤᱝ by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Tongchuang Design ᱯᱮᱠᱮᱴᱤᱝ
by Yongjun Chen
Client: Shenzhen Technology University
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #116321The Design
About Tongchuang Design ᱯᱮᱠᱮᱴᱤᱝ
ᱴᱚᱝᱪᱩᱟᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱴᱟᱜ ᱢᱤᱫ ᱯᱮᱠᱮᱴᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱥᱟᱯᱷᱟᱭ ᱟᱨ ᱯᱷᱮᱰ ᱠᱚ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱯᱮᱠᱮᱴ ᱨᱮ ᱢᱤᱫ ᱵᱤᱥᱮᱥ ᱴᱷᱚᱨᱚᱱ ᱨᱮᱭᱟᱜ ᱴᱷᱮᱛᱟ ᱮᱢ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱱ ᱡᱟᱦᱟᱱ ᱚᱲᱟᱜ ᱨᱮ ᱛᱷᱤᱨ ᱟᱠᱟᱱ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ, ᱚᱠᱚᱭ ᱚᱠᱚᱭ ᱚᱠᱴᱚ ᱟᱨ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱚᱠᱥᱤᱰᱮᱡ ᱦᱩᱭ ᱠᱟᱛᱮ ᱢᱮᱴᱟᱣ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱱ ᱛᱮᱡᱚᱭ ᱠᱷᱚᱱ ᱴᱤᱡᱩ ᱛᱮ ᱵᱚᱫᱚᱞ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱴᱷᱮᱛᱟ ᱨᱮᱭᱟᱜ ᱚᱠᱚ ᱵᱮᱲᱟᱲ ᱠᱚ ᱠᱚᱢᱴᱮᱜ ᱠᱟᱛᱮ ᱥᱟᱯᱷᱟᱭ-ᱦᱟᱹᱞᱟᱹᱛ ᱛᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱛᱮ ᱥᱚᱫᱚᱨ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱱ ᱴᱤᱡᱩ ᱢᱮᱴᱟᱣ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱨᱟᱥᱠᱟ-ᱡᱚᱛᱚ ᱦᱩᱭᱩᱜ ᱠᱟᱨᱰᱫᱟᱨ ᱠᱚ ᱦᱮ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ ᱾ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱪᱮᱛᱟᱱ ᱵᱟᱛᱟᱨᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱦᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱞᱟᱦᱟ ᱪᱤᱱᱟ ᱚᱠᱚᱴᱚ ᱠᱷᱚᱱ ᱩᱴᱟᱲ ᱠᱟᱱᱟ, ᱚᱱᱠᱚ ᱱᱤᱛᱚᱜ ᱜᱟᱱ ᱨᱩᱯᱠᱚ ᱨᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ ᱾ ᱯᱮᱠᱮᱴ ᱴᱷᱮᱛᱟ ᱮᱢ ᱠᱟᱱᱟ ᱒᱐᱐ ᱢᱤᱢᱤ ᱚᱠᱚᱴᱚ, ᱮᱸ᱘᱒ ᱢᱤᱢᱤ ᱜᱟᱫᱮᱞ ᱟᱨ ᱒᱔᱙ ᱢᱤᱢᱤ ᱮᱛᱠᱟᱞ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Tongchuang Design ᱯᱮᱠᱮᱴᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tongchuang Design ᱯᱮᱠᱮᱴᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
- Dimensions & Packaging
- Width 200mm*Depth 82mm*Height 249mm
- Tags
- Experience the novelty, the characteristic ink printing, reduce pollution, green environment
- Production Technology
- Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
- Design Challenge
- Minimalist design, simple and mature process, easy to use for production.
- Research
- Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
- Inspiration
- The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
- Project Duration
- 2020
- Operation Flow
- Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
- Team Members
- Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu
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