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Perceived Design Value Design Research by Aija Freimane

Perceived Design Value Design Research by Aija Freimane is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱥᱮᱵᱟ Competition Category.


ᱞᱚᱦᱟᱥᱮᱵᱟ· 2021

Perceived Design Value Design Research

by Aija Freimane

Client: Aija Freimane

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱥᱮᱵᱟ Category

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The Design

About Perceived Design Value Design Research

ᱯᱚᱨᱪᱮᱵᱦᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱮᱞᱩᱣ ᱚᱠᱟ ᱮᱠᱟ ᱯᱳᱥᱴ-ᱰᱚᱠᱴᱚᱨᱟᱞ ᱠᱚᱨᱚᱡ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱥᱮᱞᱮᱫ ᱥᱟᱨᱤ (added value) ᱵᱟᱵᱚᱛ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱛᱮᱞᱟ ᱨᱮ ᱟᱨᱥᱤ ᱠᱚᱣᱟᱜ ᱠᱟᱛᱷᱟ ᱟᱨ ᱪᱟᱨᱤ ᱥᱚᱢᱟᱡᱽ-ᱟᱨᱛᱷᱮᱫ ᱴᱷᱟᱶ ᱛᱮ ᱮᱴᱦᱚᱵ ᱠᱟᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱮᱞᱩᱣ ᱚᱠᱟ ᱞᱮᱠᱟ ᱛᱮ ᱵᱟᱵᱩᱛ ᱠᱚ ᱛᱮ ᱵᱚᱡᱚᱜ ᱠᱟᱱᱟ ᱚᱱᱟ ᱯᱟᱨᱠᱚᱢ ᱮᱢ ᱟᱠᱟᱫ ᱠᱟᱱᱟ᱾ ᱵᱮᱞᱩᱣ ᱵᱚᱡᱚᱜ ᱦᱚᱸ ᱥᱮᱸᱫᱽᱨᱟ ᱠᱚ ᱨᱤᱠᱚᱢᱮᱸᱰ ᱮᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱤᱱᱤᱥ ᱟᱨ ᱥᱮᱵᱟ ᱵᱮᱵᱷᱟᱨ ᱠᱚᱣᱟᱜ ᱪᱩᱲᱩᱛ ᱯᱷᱚᱲᱟᱣ ᱠᱚ ᱞᱮᱠᱟ ᱛᱮ ᱥᱟᱱᱛᱚᱥ, ᱨᱟᱹᱥᱠᱟ ᱟᱨ ᱡᱤᱵᱚᱱ-ᱵᱟᱲᱛᱤ ᱛᱟᱦᱮᱸ ᱢᱮ ᱢᱮᱱᱛᱮ ᱢᱟᱯ ᱠᱟᱛᱮ᱾ ᱱᱚᱶᱟ ᱠᱚᱨᱚᱡ ᱠᱟᱹᱢᱤ ᱚᱲᱟᱜ ᱛᱮ ᱠᱩᱲᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱥᱮᱥ (triple design process) ᱟᱨ ᱟᱡ-ᱦᱤᱥᱟᱹᱵᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱮᱪᱤᱳᱨᱤᱴᱤ ᱢᱮᱴᱨᱤᱠᱥ ᱦᱚᱸ ᱨᱮᱭᱟᱜ ᱮᱴᱦᱚᱵ ᱮᱢ ᱟᱠᱟᱫᱼᱟ᱾ ᱢᱩᱬᱩᱛ ᱯᱷᱚᱲᱟᱣ ᱠᱚ ᱥᱟᱱᱟᱢ ᱜᱟᱱ 89 ᱥᱟᱦᱴᱟ ᱨᱮᱭᱟᱜ A5 ᱯᱩᱛᱷᱤ ᱨᱮ ᱪᱟᱯᱟ ᱟᱠᱟᱫᱼᱟ᱾ ᱟᱹᱢ ᱠᱟᱱᱟ ᱵᱮᱵᱚᱥᱟᱭ, ᱨᱟᱡᱽ ᱟᱨ ᱥᱚᱢᱟᱡᱽ ᱠᱚ ᱚᱲᱟᱜ ᱛᱮᱠᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱮ ᱵᱟᱵᱚᱛ ᱵᱟᱲᱛᱤ ᱮᱢ ᱦᱤᱥᱟᱹᱵᱽ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱛᱮ ᱪᱟᱞᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱞᱟᱹᱜᱤᱫ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Perceived Design Value Design Research ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Perceived Design Value Design Research ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging
Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags
Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology
The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge
The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research
The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration
The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration
The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow
The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members
Solo research.
Image Credits
Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf

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