Urbaner ᱵᱽᱨᱟᱱᱰ ᱮᱥᱴᱨᱟᱴᱮᱡᱤ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ by Deeeep Creative Lab

Urbaner ᱵᱽᱨᱟᱱᱰ ᱮᱥᱴᱨᱟᱴᱮᱡᱤ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ by Deeeep Creative Lab is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱥᱮᱵᱟ Competition Category.

ᱨᱩᱯᱟᱥᱮᱵᱟ· 2025

Urbaner ᱵᱽᱨᱟᱱᱰ ᱮᱥᱴᱨᱟᱴᱮᱡᱤ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ

by Deeeep Creative Lab

Client: Deeeep Creative Lab

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱥᱮᱵᱟ Category

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Colors

The Design

About Urbaner ᱵᱽᱨᱟᱱᱰ ᱮᱥᱴᱨᱟᱴᱮᱡᱤ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ

ᱩᱨᱵᱟᱱᱚᱨ ᱫᱚ ᱡᱟᱯᱟᱱ ᱵᱟᱡᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱰᱟᱹᱲᱦᱤ ᱥᱟᱡᱟᱣ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱵᱽᱨᱟᱱᱰ ᱟᱨ ᱥᱮᱣᱟ ᱮᱥᱴᱨᱟᱴᱮᱡᱤ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱮᱥᱴᱨᱟᱴᱮᱡᱤ ᱨᱮ ᱡᱤᱱᱤᱥ ᱯᱞᱟᱱ, ᱢᱤᱫ ᱨᱮᱥᱯᱚᱱᱥᱤᱵᱽ ᱢᱤᱫ-ᱥᱟᱦᱴᱟ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ, ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱢᱤᱫ ᱚᱱᱞᱟᱭᱤᱱ ᱜᱟᱶᱛᱟ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱴᱨᱤᱢᱚᱨ ᱨᱮ ᱡᱟᱯᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱚᱴᱚᱨ ᱟᱨ ᱦᱟᱭ-ᱠᱟᱨᱵᱚᱱ ᱤᱥᱯᱟᱛ ᱵᱞᱮᱰ ᱵᱮᱵᱷᱟᱨᱚᱜ-ᱟ, ᱟᱨ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱦᱩᱰᱤᱧ ᱨᱩᱯ ᱦᱚᱛᱮᱛᱮ ᱡᱟᱦᱟᱸ ᱚᱠᱛᱚ ᱨᱮ ᱰᱟᱹᱲᱦᱤ ᱥᱟᱡᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱟᱨ ᱢᱤᱫ ᱟᱞᱜᱟ ᱵᱷᱤᱛᱨᱤ ᱵᱟᱠᱥᱚ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱤᱱᱤᱥ ᱵᱮᱵᱷᱟᱨ ᱨᱮᱭᱟᱜ ᱦᱚᱨ ᱵᱟᱰᱟᱭ ᱚᱪᱚᱜ-ᱟ᱾ ᱩᱨᱵᱟᱱᱚᱨ ᱫᱚ ᱥᱟᱡᱟᱣ ᱠᱟᱹᱢᱤ ᱫᱚ ᱱᱤᱡᱚᱨᱟᱜ ᱥᱴᱟᱭᱤᱞ ᱩᱫᱩᱜ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱦᱚᱨ ᱞᱮᱠᱟᱛᱮ ᱮᱢᱚᱜ-ᱟ, ᱟᱨ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱫᱚ ᱦᱤᱡᱩᱜ ᱦᱚᱲ ᱠᱚ ᱯᱩᱭᱞᱩ ᱨᱩᱡᱷᱤ ᱠᱷᱚᱱ ᱠᱤᱨᱤᱧ ᱦᱟᱹᱵᱤᱡ ᱦᱚᱨ ᱩᱫᱩᱜ ᱠᱚᱣᱟ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Urbaner ᱵᱽᱨᱟᱱᱰ ᱮᱥᱴᱨᱟᱴᱮᱡᱤ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Urbaner ᱵᱽᱨᱟᱱᱰ ᱮᱥᱴᱨᱟᱴᱮᱡᱤ, ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensions & Packaging: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tags: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Production Technology: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Design Challenge: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Research: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiration: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Project Duration: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Operation Flow: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Team Members: Deeeep Creative LAB
Image Credits: Deeeep Creative LAB,URBANER,2024