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Vitra RimEx Wall Hung Series Primary Function: ᱯᱨᱚᱢᱚᱴᱚᱥᱟᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ by Digital Panorama

Vitra RimEx Wall Hung Series Primary Function: ᱯᱨᱚᱢᱚᱴᱚᱥᱟᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ by Digital Panorama is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱪᱞᱚᱪᱤᱛᱨ Competition Category.


ᱞᱚᱦᱟᱪᱞᱚᱪᱤᱛᱨ· 2021

Vitra RimEx Wall Hung Series Primary Function: ᱯᱨᱚᱢᱚᱴᱚᱥᱟᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ

by Digital Panorama

Client: Digital Panorama

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱪᱞᱚᱪᱤᱛᱨ Category

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Verified Award Winner

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Colors

The Design

About Vitra RimEx Wall Hung Series Primary Function: ᱯᱨᱚᱢᱚᱴᱚᱥᱟᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ

Book Text: Vitra RimEx Wall Hung Series ᱮᱴᱟᱜ ᱨᱤᱢᱞᱮᱥ ᱣᱚᱞ ᱦᱟᱝ ᱴᱚᱭᱞᱮᱴ ᱨᱮᱱᱡᱽ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱴᱮᱡᱽ ᱠᱟᱱ ᱯᱩᱱ ᱴᱟ ᱯᱨᱚᱢᱚᱴᱚᱥᱟᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱯᱷᱤᱞᱚᱢ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱥᱮᱴ ᱠᱟᱱᱟ ᱾ ᱮᱴᱟᱜ ᱯᱷᱤᱞᱚᱢ ᱠᱷᱚᱱ ᱠᱷᱚᱱ ᱢᱩᱬᱩᱛ ᱯᱚᱸᱰᱨᱟ ᱥᱮᱠᱮᱱᱰ ᱚᱲᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱯᱩᱱᱩᱭᱥ ᱯᱚᱸᱰᱨᱟ ᱯᱷᱨᱮᱢ ᱯᱚᱨ ᱥᱮᱠᱮᱱᱰ ᱨᱮ ᱯᱩᱨᱛᱤ ᱦᱟᱭ ᱰᱮᱯᱷᱤᱱᱤᱥᱚᱱ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱯᱷᱤᱞᱚᱢ ᱠᱚ ᱯᱩᱨᱟᱹᱣ ᱠᱚᱢᱯᱭᱩᱴᱚᱨ ᱡᱮᱱᱟᱨᱮᱴᱮᱰ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱚ ᱛᱷᱨᱤ ᱰᱟᱭᱢᱮᱱᱥᱚᱱᱟᱞ ᱥᱚᱯᱴᱣᱮᱭᱟᱨ ᱨᱮ ᱢᱚᱰᱮᱞ ᱠᱟᱱᱟ ᱟᱨ ᱮᱱᱤᱢᱮᱴ ᱠᱟᱱᱟ, ᱟᱨᱦᱚᱸ ᱨᱮᱱᱰᱚᱨ ᱠᱟᱱᱟ, ᱞᱤᱠᱩᱭᱰ ᱥᱤᱢᱩᱞᱮᱥᱚᱱ ᱥᱟᱶᱛᱮ ᱢᱤᱥᱟᱣ ᱠᱟᱱᱟ ᱟᱨ ᱠᱚᱢᱯᱚᱡᱤᱴ ᱠᱟᱱᱟ ᱾ ᱫᱟᱜ ᱟᱨ ᱥᱮᱨᱟᱢᱤᱠ ᱥᱟᱨᱮᱠᱟᱛᱮ ᱠᱚ ᱢᱤᱫ ᱠᱚᱦᱚᱲ ᱟᱨ ᱱᱟᱶᱟ ᱥᱮᱴᱴᱤᱝ ᱨᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱴᱮ ᱡᱚᱛᱚ ᱨᱮᱱᱡᱽ ᱨᱮᱭᱟᱜ ᱟᱹᱰᱤ ᱞᱮᱠᱟᱛᱮ ᱥᱟᱯᱷᱟ ᱦᱚᱸ ᱮᱢ ᱚᱠᱟ ᱟᱨ ᱦᱟᱭᱡᱤᱱᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱚᱠᱟ ᱡᱟᱦᱟᱸ ᱴᱮ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱢ ᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Vitra RimEx Wall Hung Series Primary Function: ᱯᱨᱚᱢᱚᱴᱚᱥᱟᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Vitra RimEx Wall Hung Series Primary Function: ᱯᱨᱚᱢᱚᱴᱚᱥᱟᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
Dimensions & Packaging
15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
Tags
Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
Production Technology
%100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
Design Challenge
The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
Research
Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
Inspiration
The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
Project Duration
Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
Operation Flow
This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
Patents
Copyrights belong to VitrA Eczacibasi, 2019
Team Members
Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER

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