Fenyangwang Primary Function: ᱨᱟᱜᱤ ᱯᱮᱴᱤ ᱯᱮᱠᱮᱡᱤᱝ by Neptune Team is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Fenyangwang Primary Function: ᱨᱟᱜᱤ ᱯᱮᱴᱤ ᱯᱮᱠᱮᱡᱤᱝ
by Neptune Team
Client: Neptune Team
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #117401The Design
About Fenyangwang Primary Function: ᱨᱟᱜᱤ ᱯᱮᱴᱤ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: ᱯᱷᱮᱱᱭᱟᱝᱶᱟᱝ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱪᱤᱱᱤ ᱨᱟᱜᱤ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱷᱟ ᱨᱮᱭᱟᱜ ᱛᱤᱨᱤᱥᱤ ᱥᱮᱨᱢᱟ ᱯᱩᱨᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱨᱟᱜᱤ ᱯᱮᱴᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱪᱤᱱᱤ ᱠᱮᱞᱮᱱᱰᱟᱨ ᱨᱮ ᱴᱮᱠᱟᱶ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱭᱚᱱ ᱟᱨ ᱠᱟᱹᱢᱤ ᱨᱮ ᱚᱠᱛᱚ ᱯᱟᱸᱡᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱡᱟᱭᱜᱟ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱱᱟᱶᱟ ᱢᱟᱦᱟᱸ ᱦᱮᱡ ᱟᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱛᱚ ᱢᱟᱦᱟᱸ ᱢᱤᱫ ᱥᱟᱦᱴᱟ ᱛᱟᱰ ᱟᱠᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱴᱤ ᱨᱮ, ᱛᱤᱨᱤᱥᱤ ᱥᱮᱨᱢᱟ ᱥᱮᱫᱟᱭ ᱨᱮᱭᱟᱜ ᱠᱮᱞᱮᱱᱰᱟᱨ ᱥᱟᱦᱴᱟ ᱠᱚ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱨᱮᱴᱨᱚ ᱰᱷᱚᱸᱜ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱢᱟᱦᱟᱸ ᱫᱮᱠᱷᱟᱣᱟᱭᱟ᱾ ᱱᱚᱶᱟ ᱰᱟᱹᱵᱟ ᱫᱚ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱨ ᱪᱷᱟᱯᱟ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱛᱮ ᱯᱩᱨᱟᱹᱣ ᱠᱟᱱᱟ᱾ ᱢᱟᱯ ᱫᱚ ᱑᱔᱕ ᱜᱩᱱ ᱙᱐ ᱜᱩᱱ ᱒᱓᱕ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱩᱰᱷᱟᱹᱣ ᱫᱚ ᱛᱤᱨᱤᱥᱤ ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱟᱱᱩᱵᱷᱚᱵ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Fenyangwang Primary Function: ᱨᱟᱜᱤ ᱯᱮᱴᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fenyangwang Primary Function: ᱨᱟᱜᱤ ᱯᱮᱴᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
- Dimensions & Packaging
- 145mm*90mm*235mm
- Tags
- Liquor, packaging, liquor packaging, creative packaging
- Production Technology
- Cardboard box，Printing technology
- Design Challenge
- Visual symbolization
- Research
- The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.
- Inspiration
- The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.
- Project Duration
- Start in October 2020 and finish in December 2020
- Operation Flow
- Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.
- Team Members
- Bxl Neptune Team
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