Next Hub Primary Function: ᱢᱤᱶᱡᱚ ᱵᱮᱵ�hᱟᱨ ᱠᱳᱢᱯᱞᱮᱠᱥ by Ahmed Habib is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ, ᱤᱢᱟᱨᱚᱛ ᱟᱨ ᱜᱟᱲᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ· 2021
Next Hub Primary Function: ᱢᱤᱶᱡᱚ ᱵᱮᱵ�hᱟᱨ ᱠᱳᱢᱯᱞᱮᱠᱥ
by Ahmed Habib
Client: Lines
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ Category
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- Verified Award Winner
- Verify Award Status for #118172
The Design
About Next Hub Primary Function: ᱢᱤᱶᱡᱚ ᱵᱮᱵ�hᱟᱨ ᱠᱳᱢᱯᱞᱮᱠᱥ
ᱱᱮᱠᱥᱴ ᱦᱟᱵ ᱫᱚ ᱡᱮᱰᱟ, ᱥᱟᱩᱫᱤ ᱟᱨᱟᱵ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱢᱤᱶᱡᱚ ᱵᱮᱵᱦᱟᱨ ᱠᱳᱢᱯᱞᱮᱠᱥ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱛᱤᱛᱷᱮᱭᱚᱛᱟ, ᱯᱨᱚᱥᱟᱥᱚᱱ, ᱢᱚᱱᱚᱨᱚᱸᱡᱚᱱ, ᱵᱮᱯᱟᱨ, ᱡᱚᱢᱟᱜ ᱟᱨ ᱧᱩᱭᱟᱜ ᱟᱨ ᱟᱨᱟᱢ ᱡᱟᱭᱜᱟ ᱠᱚ ᱢᱮᱥᱟᱭᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱ ᱮᱠᱟᱴᱷᱟᱣ ᱫᱚ ᱴᱷᱚᱥ ᱟᱨ ᱠᱷᱟᱞᱤ ᱛᱟᱞᱟᱨᱮ ᱥᱟᱸᱜᱟᱛ ᱠᱚ ᱧᱮᱞ ᱡᱚᱠᱷᱟᱭᱮᱫᱟ᱾ ᱚᱠᱛᱮ ᱠᱚ ᱫᱚ ᱢᱟᱡᱷᱚᱜ ᱠᱷᱩᱞᱟ ᱯᱞᱟᱡᱟ ᱠᱚ ᱴᱷᱟᱶᱛᱟᱭᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱩᱨᱩᱱ ᱦᱟᱴ ᱠᱚ ᱟᱹᱭᱩᱨ ᱦᱟᱛᱟᱣᱮᱫᱟ ᱟᱨ ᱥᱟᱢᱟᱡᱤᱠ ᱥᱟᱸᱜᱟᱛ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱥᱚᱦᱚᱨ ᱟᱸᱡᱚᱢ ᱛᱮᱭᱟᱨᱮᱫᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱟᱺᱜᱟᱱ ᱠᱚ ᱦᱚᱴᱮᱞ ᱟᱨ ᱯᱨᱚᱥᱟᱥᱚᱱ ᱚᱲᱟᱜ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱦᱚᱭ ᱟᱨ ᱥᱮᱛᱟᱜ ᱢᱟᱨᱥᱟᱞ ᱠᱚ ᱟᱸᱜᱚᱡᱮᱫᱟ᱾ ᱯᱩᱨᱟᱣ ᱠᱚ ᱨᱮ ᱦᱚᱱ ᱴᱨᱟᱣᱚᱨᱴᱟᱭᱤᱱ ᱫᱷᱤᱨᱤ, ᱦᱮᱸᱫᱮ ᱤᱥᱛᱟᱨᱟ ᱟᱨ ᱫᱩᱶᱲᱟᱭ ᱜᱞᱟᱡᱽ ᱠᱟᱱᱟ ᱟᱨ ᱠᱟᱺᱪ ᱠᱚ ᱢᱮᱱᱟᱜᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Next Hub Primary Function: ᱢᱤᱶᱡᱚ ᱵᱮᱵ�hᱟᱨ ᱠᱳᱢᱯᱞᱮᱠᱥ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Next Hub Primary Function: ᱢᱤᱶᱡᱚ ᱵᱮᱵ�hᱟᱨ ᱠᱳᱢᱯᱞᱮᱠᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Next Hub is an architecture and landscape integrated mixed use design that blends in different facilities including hospitality, admin, entertainment, retail, f&b and recreational zones.The conceptual idea was to explore the architecture relation between solid and void, through a dynamic composition of masses and courts that creates a dialogue between internal and external spaces, to enjoy natural daylight and landscape views all throughout the year.
- Dimensions & Packaging
- -Plot Area: 23000 sqm
-Max Foot print ratio : 0.6
-Max FAR: 1.2
-Height Regulation from Street Level: G, M & 5 floors
-Set Backs Regulations: 12 m from all sides
-Floors: Basement, Ground, Mezzanine & 5 floors
-No commercial openings are allowed directly on the main street.
Areas:
-Hotel: 12,300 sum , 108 rooms
-Admin Buildings: 9,500
-F&B Shops: 5,400
-Kids Entertainment: 2,000
-Outdoor Plaza:7,200
-Parking: 23,000 - Tags
- Architecture, Commercial, Hotel, Design, Hospitality, Modern, Industrial, Administration, Entertainment, Recreational, Plaza, Food & Beverage, Social, Mixed use, Triangle, Landscape, Saudi, Jeddah
- Production Technology
- -Main Structure: Concrete & Steel
-Main Architectural Finishes: Honed Silver Travertine Stone, Black Steel, Desaturated Brown Stucco, Double Glazed Glass - Design Challenge
- Creating a destination that offers a quality social experience and redefine the image of a mixed use complex in Jeddah, while respecting the climate requirements and cultural needs dictated by Arab traditions, were the main design challenges.
- Research
- TYPE-OBJECTIVES-METHODOLOGY
1-Data Collection research-Client needs analysis-Client meetings
2-Cultural research-Project Zoning & cultural needs-Social Questionnaire
3-Arch. Design Direction research-General mood board, Massing & Materials-Web based research
4-Arch. Technical research-Identify Construction methodology-Subject Matter Experts & Web based Research
5-Environmental research-Natural Ventilation & Sun light-Web based research
6-Landscape research-Hardscape & Softscape design direction-Web based Research
7-Presentation direction research-Matching Graphics to Architecture concept-Web based Research - Inspiration
- Inspired from old traditional markets "Wikala", the project masses were arranged in a way to enclose the main central plaza, creating internal views and urban-like experience with social interaction. The project sky-line was designed in a dynamic way with different heights, inspired from natural mountains and skylines of Saudi topography. Inspired by Arabic traditional architecture, the hotel and admin buildings were designed with internal courts to bring in natural ventilation and sunlight.
- Project Duration
- Duration: The project design Process started in July 2020 and finished in October 2020
Location: Jeddah, KSA - Operation Flow
- Entrances:
- Plaza: Open Entrance from Main Street
- Hotel: Private Entrance from Side street
- Adminstration: Private Entrance from Main Street
- Entertainment: Private Entrance from Plaza
- Services: Direct Access from back side
- Parking: Direct Access ramps from Main Street
Floors Functions:
The Ground Floor comprise: Main entrances , restaurants, shop and the central plaza; the first floor comprise: restaurant, gym, spa and terrace of the hotel, cinema, kids area and terrace with kiosk and restaurant; the typical floor comprise: hotel bedrooms, offices and kids area. - Team Members
- Design Director: Ahmed Habib
Design Architect: Sveva Salimbene
Design Architect: Ehab Hassan
3D Visualization: Oleksandr Bakhmatskyi
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