PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Evervess Soda Water ᱠᱟᱴᱷᱤ ᱫᱟᱨᱟᱢ ᱯᱟᱲᱭᱟᱣᱟᱜ (Beverage Packaging) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Evervess Soda Water ᱠᱟᱴᱷᱤ ᱫᱟᱨᱟᱢ ᱯᱟᱲᱭᱟᱣᱟᱜ (Beverage Packaging)
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design & Innovation
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
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Evervess Soda Water ᱠᱟᱴᱷᱤ ᱫᱟᱨᱟᱢ ᱯᱟᱲᱭᱟᱣᱟᱜ (Beverage Packaging) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱭᱮᱴᱨᱵᱮᱥ ᱥᱳᱫᱟ ᱣᱟᱴᱟᱨ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱟᱲᱭᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱠᱟᱨᱵᱚᱱᱮᱴᱮᱰ ᱥᱳᱰᱟ ᱟᱨ ᱴᱚᱱᱤᱠ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱨᱮᱸᱡᱽ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱵᱨᱟᱸᱰ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱠᱩᱲᱤ ᱵᱚᱪᱷᱚᱨ (eighty years) ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱦᱚᱸ ᱮᱦᱚᱵ ᱠᱟᱱᱟ, ᱟᱨ ᱪᱤᱱᱟ ᱵᱟᱡᱟᱨ ᱨᱮ ᱢᱤᱫ ᱡᱩᱲ ᱮᱴᱚᱦᱚᱵ ᱞᱟᱹᱜᱤᱫ ᱫᱮᱠᱷᱟᱱ ᱯᱚᱨᱤᱪᱚᱭ (visual identity) ᱟᱭᱢᱟ ᱱᱟᱶᱟ ᱠᱟᱱᱟᱜ-ᱟᱠᱟᱱᱟ। ᱴᱷᱮᱸᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱴᱷᱟᱹᱲ ᱟᱨ ᱟᱨᱮᱡ-ᱟᱲᱟᱜ ᱵᱟᱵᱚᱛ ᱵᱷᱩᱭᱟᱢ ᱠᱟᱱᱟ ᱵᱚᱫᱚᱞ ᱢᱮᱱᱠᱷᱟᱱ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱯᱟᱲᱭᱟᱣ ᱠᱚ ᱦᱟᱹᱞᱠᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱪᱷᱮ ᱢᱟᱪᱟ ᱟᱨ ᱪᱳᱮᱛ-ᱪᱳᱮᱛ ᱛᱟᱡᱟ ᱦᱩᱲ ᱨᱮᱭᱟᱜ ᱠᱚᱛᱷᱟ ᱵᱚᱞᱚᱭᱟ। ᱢᱟᱪᱟ ᱟᱨ ᱴᱤᱭᱟᱞ ᱨᱚᱸᱜᱮᱛᱮ ᱢᱤᱫ ᱠᱚᱢ-ᱠᱚᱢ ᱪᱤᱛᱟᱹᱨ ᱚᱱᱚᱲᱮᱱ ᱚᱠᱟ ᱢᱤᱫ ᱯᱷᱟᱣᱚᱬᱟ (fountain) ᱠᱚ ᱩᱫᱩᱠ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱥᱚᱠᱛᱤ, ᱛᱟᱡᱟ-ᱟᱲᱟᱜ ᱟᱨ ᱱᱟᱶᱟ ᱦᱩᱭᱩᱜ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱫᱟᱨᱟᱢ ᱠᱚ ᱠᱚᱠᱴᱮᱞ ᱨᱮ ᱦᱟᱹᱛᱟᱣ ᱟᱨ ᱛᱟᱭᱚᱢ ᱮᱢ ᱚᱲᱟᱜ ᱠᱟᱱᱟᱭ ᱢᱮᱱᱠᱷᱟᱱ ᱵᱟᱝ ᱦᱚᱸ ᱟᱡ ᱠᱟᱛᱮ ᱦᱚᱸ ᱦᱚᱡᱚ ᱫᱟᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Evervess Soda Water ᱠᱟᱴᱷᱤ ᱫᱟᱨᱟᱢ ᱯᱟᱲᱭᱟᱣᱟᱜ (Beverage Packaging) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Evervess Soda Water ᱠᱟᱴᱷᱤ ᱫᱟᱨᱟᱢ ᱯᱟᱲᱭᱟᱣᱟᱜ (Beverage Packaging) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- ᱴᱮᱜ ᱠᱚ
- Packaging, Beverage
- ᱯᱨᱮᱨᱚᱱᱟ
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- PepsiCo Design & Innovation
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