PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Pepsi New Year 2020 ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Pepsi New Year 2020 ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design & Innovation
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#118921 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pepsi New Year 2020 ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱮᱯᱥᱤ ᱱᱟᱣᱟ ᱥᱮᱨᱢᱟ 2020 ᱫᱚ ᱨᱩᱥ ᱫᱤᱥᱚᱢ ᱨᱮ ᱱᱟᱣᱟ ᱥᱮᱨᱢᱟ ᱚᱠᱛᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱥᱤᱢᱤᱛ ᱮᱰᱤᱥᱚᱱ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱮᱴ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱠᱮᱱ ᱨᱮ ᱢᱤᱫ ᱠᱩᱥᱤ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱚᱞ ᱰᱷᱟᱸᱜ (ᱴᱟᱭᱯᱯᱷᱮᱥ) ᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱞᱟᱠᱪᱟᱨ, ᱞᱟᱸᱫᱟ ᱟᱨ ᱨᱤᱛ ᱠᱷᱚᱱ ᱤᱫᱤ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱟᱴᱤᱡ ᱠᱷᱚᱵᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱠᱷᱚᱵᱚᱨ ᱠᱚ ᱫᱚ ᱱᱤᱡᱮᱨᱟᱜ ᱞᱮᱠᱟᱛᱮ ᱚᱞ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱟᱡ ᱞᱟᱹᱜᱤᱫ ᱡᱩᱫᱤᱭᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱵᱟᱪᱷᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱢᱤᱫ ᱡᱩᱢᱤᱫ ᱥᱮᱨᱤᱡ ᱦᱮᱥᱴᱮᱜ, ᱡᱟᱦᱟᱸᱭᱟᱜ ᱢᱮᱱᱮᱛ ᱫᱚ "ᱯᱮᱯᱥᱤ ᱤᱫᱤᱢᱮ ᱡᱩᱫᱤ", ᱥᱚᱥᱤᱭᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱨᱮ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱱᱮᱦᱚᱨᱟᱭᱟ᱾ ᱱᱚᱶᱟ ᱞᱚᱪᱷᱚᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱨ ᱛᱮ ᱱᱚᱶᱟ ᱣᱤᱪᱟᱹᱨ ᱫᱚ ᱮᱴᱟᱜ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱵᱟᱡᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱱᱟᱣᱟ ᱥᱮᱨᱢᱟ ᱨᱟᱹᱥᱠᱟᱹ ᱫᱚ ᱯᱟᱥᱱᱟᱣ ᱟᱨ ᱱᱤᱡᱮᱨᱟᱜ ᱞᱮᱠᱟ ᱦᱩᱭᱩᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pepsi New Year 2020 ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pepsi New Year 2020 ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- ᱴᱮᱜ ᱠᱚ
- Packaging, Beverage
- ᱯᱨᱮᱨᱚᱱᱟ
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- PepsiCo Design & Innovation
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
