Moose Piss ᱯᱨᱚᱢᱳᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱪᱞᱚᱪᱤᱛᱨ Competition Category.
ᱥᱳᱱᱟᱪᱞᱚᱪᱤᱛᱨ· 2021
Moose Piss ᱯᱨᱚᱢᱳᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ
by Bruno Cintra
Client: Hermoso Compadre
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱪᱞᱚᱪᱤᱛᱨ Category
Verified Award Winner
Verify Award Status for #119093The Design
About Moose Piss ᱯᱨᱚᱢᱳᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ
Moose Piss ᱫᱚ ᱢᱤᱫ ᱯᱨᱚᱢᱳᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱵᱤᱭᱟᱨ ᱞᱚᱱᱪ ᱠᱮᱢᱯᱮᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱦᱟᱹᱴᱤᱧ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱔᱐ ᱥᱮᱠᱮᱱᱰ ᱡᱤᱞᱤᱧ ᱠᱟᱱᱟ, ᱥᱮᱠᱮᱱᱰ ᱯᱤᱪᱷᱤ ᱑᱒ ᱯᱷᱨᱮᱢ ᱛᱮ ᱪᱟᱞᱟᱜᱼᱟ ᱟᱨ 4K ᱨᱮᱡᱚᱞᱩᱥᱚᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱛᱤ ᱛᱮ ᱚᱸᱠᱟ ᱫᱚ ᱤᱞᱥᱴᱨᱮᱥᱚᱱ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱯᱮᱸᱴᱤᱝ ᱥᱟᱞᱟᱜ ᱢᱮᱥᱟ ᱞᱮᱱᱟ, ᱟᱨ ᱠᱚᱢᱯᱚᱡᱤᱥᱚᱱ ᱟᱨ ᱥᱟᱰᱮ ᱮᱰᱤᱴᱤᱝ ᱞᱟᱹᱜᱤᱫ ᱜᱨᱟᱯᱷᱤᱠ ᱥᱚᱯᱷᱴᱣᱮᱨ ᱵᱮᱵᱷᱟᱨ ᱞᱮᱱᱟ᱾ ᱵᱤᱭᱟᱨ ᱵᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱪᱚᱨᱤᱛᱨᱚ ᱥᱟᱞᱟᱜ ᱢᱮᱲᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱟᱱᱫᱟ ᱟᱨ ᱦᱟᱸᱥᱭᱚ ᱥᱴᱟᱭᱤᱞ ᱵᱟᱪᱷᱟᱣ ᱞᱮᱱᱟ᱾ ᱢᱤᱫ ᱥᱩᱨᱤᱭᱟᱞ ᱫᱷᱟᱨᱛᱤ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚ ᱱᱟᱶᱟ ᱞᱮᱠᱟᱛᱮ ᱥᱟᱡᱟᱣ ᱞᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱚᱱᱞᱟᱭᱤᱱ ᱵᱷᱤᱰᱤᱭᱚ ᱟᱨ ᱥᱚᱥᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Moose Piss ᱯᱨᱚᱢᱳᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Moose Piss ᱯᱨᱚᱢᱳᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Patents
- No patents.
- Team Members
- Bruno Cintra
- Image Credits
- No copyrights.
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