Tanggou Yingchun Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱠᱮᱡᱤ by Mei Li is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Tanggou Yingchun Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱠᱮᱡᱤ
by Mei Li
Client: Bxl-Jupiter Team
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #119310The Design
About Tanggou Yingchun Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱠᱮᱡᱤ
Book Text: ᱴᱟᱝᱜᱚᱩ ᱭᱤᱝᱪᱩᱱ ᱫᱚ ᱫᱟᱠᱟ ᱨᱮᱥ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱯᱩᱸᱰ ᱵᱟᱦᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱫᱚ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱨᱟᱵᱟᱝ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫᱴᱟᱝ ᱦᱚᱭ ᱦᱚᱭᱟᱣ ᱟᱲᱟᱜ ᱛᱚᱨ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱵᱟᱠᱥᱟ ᱩᱫᱩᱜ ᱠᱚᱣᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱷᱟᱨᱮᱡ ᱦᱟᱨᱤᱭᱟᱲ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱣᱟ ᱨᱩᱛᱩ ᱦᱮᱡᱚᱜᱠᱚ ᱩᱫᱩᱜᱟ ᱾ ᱨᱩᱣᱟᱲ ᱠᱟᱱ ᱴᱟᱴᱠᱟᱹ ᱠᱚ ᱫᱚ ᱡᱷᱟᱨᱮᱡ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱡᱟᱢ ᱛᱟᱞᱟ ᱛᱮ ᱩᱰᱟᱹᱣ ᱠᱟᱱᱟᱠᱚ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱥᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱜᱚᱲᱚᱱ ᱫᱚ ᱡᱤᱱᱤᱥ ᱫᱚ ᱨᱮᱠᱷᱟ ᱠᱚᱣᱟ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱯᱮᱠᱮᱡᱤ ᱫᱚ ᱢᱚᱱ ᱴᱟᱱ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱣᱟ ᱾ ᱵᱟᱦᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤ ᱫᱚ ᱯᱟᱨᱥᱮᱛ ᱵᱮᱸᱜᱮᱛ ᱠᱟᱜᱡᱽ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱴᱟᱝᱜᱚᱩ ᱴᱟᱩᱱ ᱨᱮᱭᱟᱜ ᱯᱨᱟᱠᱨᱩᱛᱤᱠ ᱚᱵᱚᱥᱛᱷᱟ ᱠᱚ ᱩᱫᱩᱜᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱟᱠᱟ ᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱡᱟᱭᱜᱟ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Tanggou Yingchun Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱠᱮᱡᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tanggou Yingchun Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱯᱮᱠᱮᱡᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The box-shaped structure presents the inner packaging through a fun opening method, and the spring swallows fly back, implying that spring is also coming. Birds fly by, and the white outer box represents the winter past, showing the spring green of the inner box, and everything is revived.
- Inspiration
- "Old trees and new flowers are strong in spring, inheritance and creation of wine are more fragrant", the regional ecological environment of Tanggou, and the natural conditions of Tanggou Town are uniquely endowed by nature, and the extremely suitable wine is reflected in the product packaging. The outer packaging adopts environmentally friendly paper materials. Creative opening of the outer packaging: the return of swallows brings spring greenery, showing the beauty of the winemaking environmen
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