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Nianfenyuanjiang ᱡᱚᱬᱠᱟ ᱯᱮᱤᱡᱟ by Dai Longfeng

Nianfenyuanjiang ᱡᱚᱬᱠᱟ ᱯᱮᱤᱡᱟ by Dai Longfeng is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024

Nianfenyuanjiang ᱡᱚᱬᱠᱟ ᱯᱮᱤᱡᱟ

by Dai Longfeng

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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The Design

About Nianfenyuanjiang ᱡᱚᱬᱠᱟ ᱯᱮᱤᱡᱟ

ᱨᱮᱱ ᱨᱚᱲ: ᱱᱤᱰᱟᱱᱯᱷᱮᱱᱭᱩᱡᱤᱟᱝ ᱵᱟᱝ ᱯᱮᱤᱡᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱤᱭᱩ ᱧᱩᱛᱩᱢ ᱡᱚᱬᱠᱟ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱛᱮ ᱵᱚᱡᱚᱦᱚᱩ, ᱪᱟᱭᱱᱟ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱚᱠᱛᱚ ᱵᱟᱸᱴᱩ ᱠᱩᱥᱤᱭᱟᱜ ᱪᱤᱴᱷᱤ ᱛᱮ, ᱡᱟᱦᱟᱸ ᱪᱮᱛᱟᱱ ᱪᱟᱭᱱᱟᱜ ᱠᱟᱜᱚᱡ-ᱚᱲᱟᱠ ᱠᱟᱛᱷᱟ ᱠᱟᱱᱟ, ᱮᱴᱟᱜ ᱠᱟᱱᱟ ᱾ ᱛᱟᱣ ᱛᱮ ᱪᱤᱝ ᱯᱩᱛᱷᱤ (Tao Te Ching) ᱠᱷᱚᱱ ᱴᱷᱮᱦᱮᱸᱰ ᱠᱟᱛᱷᱟ ᱠᱚ, ᱡᱟᱦᱟᱸ ᱠᱟᱴᱷᱟᱠᱟᱨᱭᱟ ᱮᱴᱟᱣ ᱠᱟᱱ ᱱᱤᱭᱨᱮ ᱮᱢ ᱪᱤᱠᱤ ᱮᱴᱟᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱚᱡᱚᱦᱚᱩ ᱨᱮ ᱡᱚᱱᱚᱢ ᱮᱱᱟ ᱾ ᱵᱚᱠᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱸᱡᱩᱨ ᱠᱟᱱᱟ ᱛᱤᱱ ᱥᱚ ᱯᱟᱧᱡᱟᱥ (350) ᱠᱚᱛᱮ ᱢᱤᱫ ᱥᱚ ᱠᱚᱲᱚᱸ (120) ᱟᱨ ᱫᱩᱭᱟᱨ ᱥᱚ ᱟᱥᱤ (280) ᱢᱤᱮᱴᱚᱨ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱵᱟᱨᱤᱭᱟ ᱠᱷᱩᱞᱟᱭᱟᱜ ᱵᱚᱱᱚᱴ ᱵᱮᱵᱷᱟᱨ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱚᱛᱚ ᱨᱟᱥᱤ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱭᱟᱫ ᱠᱟᱱᱟ ᱟᱨ ᱨᱟᱥᱤ ᱚᱢ ᱠᱚ ᱦᱟᱦᱟᱨᱟ ᱮᱭᱟᱭ ᱾ ᱠᱟᱴᱷ ᱠᱟᱴᱷᱚᱴᱟ ᱠᱚ ᱱᱟᱜᱟᱢ ᱠᱟᱴᱷᱟ ᱛᱮ ᱵᱚᱫᱚᱞ ᱜᱮ ᱟᱨ ᱟᱴᱷᱚᱨᱮ ᱵᱟᱸᱨᱤ ᱢᱟᱲᱟᱝ ᱜᱟᱱ ᱨᱮᱭᱟᱜ ᱥᱟᱦᱤᱡ ᱡᱚᱛᱚᱭᱟᱜ ᱠᱟᱛᱮ ᱦᱚᱨᱚ ᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Nianfenyuanjiang ᱡᱚᱬᱠᱟ ᱯᱮᱤᱡᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Nianfenyuanjiang ᱡᱚᱬᱠᱟ ᱯᱮᱤᱡᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
Dimensions & Packaging
350X120X280
Tags
Chinese culture,Chinese liquor,Environmental protection imitation wood material
Production Technology
Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
Design Challenge
The real degree of imitation wood is a big challenge.
Research
The combination of traditional Chinese culture and modern craftsmanship.
Inspiration
Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
Project Duration
March 2023,Shenzhen, China.
Operation Flow
Conventional open box type,It is conducive to mass production and product protection.
Image Credits
Longfeng Dai

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