East Travel ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
East Travel ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 19,567
- Verified Award Winner
- Verify Award Status for #119511
The Design
About East Travel ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ
East Travel ᱫᱚ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱩᱨᱟᱹᱱᱤ ᱪᱤᱱᱤ ᱫᱮᱥᱟᱜ ᱫᱟᱨᱩ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱚᱦᱚᱡ ᱜᱚᱞᱟᱠᱟᱨ ᱠᱟᱸᱪ ᱨᱩᱯ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟᱭ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱭᱢᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱥᱩᱵᱤᱫᱷᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱠᱮᱯᱵᱟᱝ ᱫᱚ ᱫᱟᱜ ᱟᱞᱚᱢᱟᱞᱚ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱟᱨᱩ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱ ᱩ᱄ᱪᱟ ᱜᱩᱱ ᱟᱲᱟᱜ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱷᱟ�store ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱟ ᱧᱩᱛᱩᱢ ᱫᱚ ᱥᱚᱱᱟ ᱨᱚᱝ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱛᱚᱴᱟ ᱟᱠᱟᱱ ᱵᱟᱜᱟᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱠᱷᱟᱲᱟ ᱠᱟᱛᱤ ᱠᱮᱛᱮᱡ ᱛᱟᱭᱚᱢ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱨᱮᱥᱟ ᱠᱟᱱᱟ, ᱢᱤᱫᱴᱟᱹᱝ ᱡᱤᱱᱤᱥ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱡ ᱛᱮᱜᱮ ᱮᱴ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱪᱤᱱᱤ ᱞᱚᱠ ᱠᱟᱞᱪᱟᱨ ᱟᱨ ᱯᱩᱨᱟᱹᱱᱤ ᱫᱟᱨᱩ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱛᱚᱨᱤᱠᱟ ᱠᱷᱚᱱ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
East Travel ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ East Travel ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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