Deng Long Ji Diaḿ Kupi Raskaঁ by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Deng Long Ji Diaḿ Kupi Raskaঁ
by Wen Liu, Qiumin Chen and Weijie Kang
Client: Changyu
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #119519The Design
About Deng Long Ji Diaḿ Kupi Raskaঁ
Deng Long Ji chalak, ᱪᱤᱱ ᱨᱮᱱ ᱢᱰ ᱵᱨᱮᱸᱰ ᱞᱟᱹᱜᱤᱛ ᱵᱮᱱᱟᱚᱜ ᱠᱟᱱᱟ ᱢᱰ ᱨᱮᱭᱟᱜ ᱢᱩᱰᱨᱟ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ। ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱛᱟᱦᱮᱸᱨᱟᱱ ᱪᱤᱱ ᱞᱮᱸᱴᱚᱨᱚᱱ ᱠᱷᱚᱱ ᱦᱩᱰᱤᱧ ᱟᱠᱟᱱᱟ, ᱪᱮᱫ ᱠᱤᱱ ᱡᱟᱦᱟᱱ ᱡᱟᱠᱟᱛ ᱟᱨ ᱨᱚᱸᱜᱮᱱ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱟᱨ ᱦᱚᱨᱟ ᱠᱟᱛᱮ ᱡᱟᱴᱟᱣ ᱠᱟᱱᱟ। ᱵᱚᱛᱚᱞ ᱴᱚᱯᱟ ᱪᱤᱱ ᱡᱷᱤᱡᱟᱹ ᱡᱟᱞᱟᱲᱤᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮ ᱥᱟᱡᱟᱣ ᱠᱟᱱᱟ। ᱩᱯᱦᱟᱨ ᱵᱚᱠᱥᱚ ᱡᱩᱲᱟᱣ ᱠᱟᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ ᱮᱠᱨᱤᱞᱤᱠ (fired acrylic) ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱚᱛᱚᱞ ᱡᱩᱲᱟᱣ ᱠᱟᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ। ᱵᱚᱠᱥᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ ᱒᱐᱙.᱐᱒ ᱡᱚᱛᱚ ᱒᱐᱙.᱐᱒ ᱡᱚᱛᱚ ᱒᱘᱐.᱕ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ। ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱟᱨᱩ ᱨᱟᱶᱟ ᱱᱤᱛᱚᱜ ᱛᱮᱭᱟᱨ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱥᱩᱱᱫᱚᱨ ᱵᱮᱵᱚᱦᱟᱨ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱮᱫ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱟᱦᱟᱱ ᱪᱮᱫ ᱟᱠᱟᱱ ᱦᱟᱛᱟᱣ ᱨᱮ ᱢᱰ ᱟᱡ ᱡᱮ ᱯᱟᱪᱷᱤᱢ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱩᱞᱚᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱵᱚᱫᱚᱞᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱢᱤ ᱠᱟᱛᱮ ᱟᱨᱦᱚᱸ ᱮᱢ ᱟᱠᱟᱫᱟ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Deng Long Ji Diaḿ Kupi Raskaঁ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Deng Long Ji Diaḿ Kupi Raskaঁ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
- Dimensions & Packaging
- Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm - Tags
- New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
- Production Technology
- The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
- Design Challenge
- The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
- Research
- Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
- Inspiration
- Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
- Project Duration
- 2019-08~2020~01 Shenzhen, China
- Operation Flow
- From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
- Team Members
- Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang
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