Burning Tea ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱡᱤᱞ ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Burning Tea ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱡᱤᱞ ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #119725The Design
About Burning Tea ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱡᱤᱞ ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
ᱯᱩᱛᱷᱤ ᱚᱱᱚ�ล: ᱡᱟᱹᱞᱟᱛᱮ ᱟᱛ (Burning Tea) ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱡᱤᱞ ᱫᱟᱨᱩ ᱵᱮᱨᱮᱡ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱠᱚ PET ᱴᱷᱮᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱠᱚᱴᱚᱨ ᱟᱨ ᱯᱚᱭᱞᱟ ᱯᱞᱟᱥᱴᱤᱠ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱟᱹᱭᱩᱨᱟᱹᱜ ᱠᱷᱚᱱ ᱨᱚᱠᱷᱟᱣ ᱮᱫᱟᱭ᱾ ᱞᱮᱵᱮᱞ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱠᱚ ᱡᱟᱹᱛᱚ ᱦᱚᱨᱟ ᱟᱨ ᱯᱚᱭᱞᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱥᱚᱱᱟ ᱵᱟᱦᱟᱨᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱭᱢᱟ ᱨᱮ ᱮᱢ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱚᱴᱮᱡ ᱨᱮ ᱯᱮᱸᱡᱟ ᱞᱮᱠᱟᱱ ᱥᱮᱞᱯᱷ ᱦᱚᱸᱰᱚ ᱨᱮ ᱦᱩᱰᱤᱧ ᱥᱟᱶᱛᱮ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ ᱟᱨᱤᱡ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱯᱩᱨᱟᱹᱱᱟ ᱪᱤᱱ ᱚᱯ᷂ᱤᱥᱤᱭᱟᱞ ᱥᱠᱨᱤᱯᱴ ᱟᱹᱨᱠᱷᱟᱛᱮ ᱯᱟᱹᱨᱪᱟᱨᱟᱭ ᱮᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱦᱟᱹᱭᱛᱟ 66 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱟᱨ ᱩᱥᱟᱹᱨᱮ 220 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱪᱮᱴᱟᱛ ᱟᱹᱰᱤ ᱴᱟᱴ ᱠᱟᱛᱮ ᱟᱹᱠᱟᱨ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱮᱱᱟ ᱡᱟᱦᱟᱸᱛᱮ ᱫᱷᱟᱨᱟᱣ ᱨᱮ ᱟᱹᱰᱤ ᱦᱚᱨᱮ ᱦᱚᱲᱚᱠ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱟᱜ ᱨᱮ ᱢᱤᱫ ᱨᱤᱝ ᱟᱹᱰᱷᱟᱨ ᱮᱢ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱴᱷᱤᱨ ᱠᱚ ᱵᱟᱲᱟᱭ ᱮᱫᱟᱭ᱾ ᱧᱩᱛᱩᱢ ᱨᱚᱝ ᱠᱚ ᱠᱟᱹᱴᱤᱡ ᱠᱟᱹᱴᱤᱡ ᱨᱚᱥ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Burning Tea ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱡᱤᱞ ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Burning Tea ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱡᱤᱞ ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
- Dimensions & Packaging
- Width 66mm x Height 220mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
- Design Challenge
- In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
- Research
- We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
- Project Duration
- The project started in June 2017.
- Operation Flow
- The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
- Team Members
- Xiaochen Liu
Chu Xu - Image Credits
- Xiaochen Liu
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