Qoros 7 ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱜᱟᱲᱤ (ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱵᱷᱮᱦᱤᱠᱚᱞ) by Fengyou Gong is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱠᱟᱨ Competition Category.
ᱥᱳᱱᱟᱠᱟᱨ· 2021
Qoros 7 ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱜᱟᱲᱤ (ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱵᱷᱮᱦᱤᱠᱚᱞ)
by Fengyou Gong
Client: Baoneng Chuangku Automobile Design Co., Ltd.
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱠᱟᱨ Category
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- Verified Award Winner
- Verify Award Status for #119783
The Design
About Qoros 7 ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱜᱟᱲᱤ (ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱵᱷᱮᱦᱤᱠᱚᱞ)
ᱠᱳᱨᱚᱥ 7 (Qoros 7) ᱫᱚ ᱠᱭᱩᱵᱤᱠ ᱮᱥᱛᱮᱴᱤᱠᱥ (Qubic Aesthetics) ᱰᱤᱡᱟᱭᱤᱱ ᱯᱟᱹᱨᱥᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱜᱟᱲᱤ ᱠᱟᱱᱟ᱾ ᱪᱟᱨᱠᱩᱱᱤᱭᱟᱹ ᱨᱩᱯ ᱠᱚ ᱫᱚ ᱜᱟᱲᱤ ᱨᱮᱭᱟᱜ ᱥᱟᱢᱟᱝ ᱥᱮᱫ, ᱛᱟᱭᱚᱢ ᱥᱮᱫ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱥᱮᱫ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱜᱟᱲᱤ ᱫᱚ ᱚᱥᱟᱨ ᱟᱨ ᱩᱨᱩᱢ ᱫᱟᱲᱮᱭᱟᱜ ᱞᱮᱠᱟᱱ ᱧᱮᱞ ᱮᱢ ᱟᱠᱟᱫᱟ᱾ ᱜᱟᱲᱤ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱜᱚᱱᱚᱲ ᱨᱮ ᱟᱹᱰᱤ ᱠᱮᱴᱮᱡ ᱥᱴᱤᱞ ᱟᱨ ᱦᱟᱞᱠᱟ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱜᱟᱲᱤ ᱪᱟᱯᱟᱫ ᱠᱚ ᱟᱨ ᱦᱚᱨ ᱥᱮᱸᱫᱨᱟ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱥᱮᱫ ᱫᱚ T ᱨᱩᱯ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱸᱰᱮ ᱵᱟᱨᱭᱟ ᱰᱤᱡᱤᱴᱟᱞ ᱥᱠᱨᱤᱱ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱟᱲᱟᱝ ᱜᱚᱲᱚᱭᱤᱡ (ᱵᱷᱚᱭᱤᱥ ᱮᱥᱤᱥᱴᱮᱱᱴ) ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱫᱩᱲᱩᱵ ᱡᱟᱭᱜᱟ ᱠᱚ ᱫᱚ ᱮᱨᱜᱚᱱᱚᱢᱤᱠ ᱟᱨ ᱥᱟᱡᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱟᱨᱟᱝ ᱡᱤᱱᱤᱥ ᱫᱚᱦᱚ ᱡᱟᱭᱜᱟ ᱫᱚ ᱚᱲᱟᱜ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱫᱟᱹᱲᱟᱱ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱞᱟᱫᱮ ᱞᱟᱹᱠᱛᱤ ᱠᱚ ᱯᱩᱨᱟᱹᱣ ᱟᱭ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Qoros 7 ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱜᱟᱲᱤ (ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱵᱷᱮᱦᱤᱠᱚᱞ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Qoros 7 ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱜᱟᱲᱤ (ᱥᱯᱚᱨᱴ ᱭᱩᱴᱤᱞᱤᱴᱤ ᱵᱷᱮᱦᱤᱠᱚᱞ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
- Dimensions & Packaging
- Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm - Tags
- Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
- Production Technology
- Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
- Design Challenge
- Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
- Research
- Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
- Inspiration
- Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
- Project Duration
- The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
- Operation Flow
- The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
- Team Members
- Design Director:Fengyou Gong
Designer：Zheming Liu
Wei Wu
Tao Jiang
Mingjiang Zhu
Shaohua Liu
Yan Ding
Mengyao Li
Yan Chen
Jiaji Liu
Yang Pan
Yang Cai
Zixuan Zhang
Kun Qin
Junlin Huang
Hao Peng
Dingying Li
Design Management:Zhichuan Qiu
Zhiwen Jie
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