Wen Liu, Bo Zheng and Weijie Kang ᱨᱮᱱᱟᱜ Gogoon ᱢᱟᱫ ᱧᱩᱣᱟᱹᱠ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Gogoon ᱢᱟᱫ ᱧᱩᱣᱟᱹᱠ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ
Wen Liu, Bo Zheng and Weijie Kang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Luzhou Laojiao Co., Ltd.china
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119505 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Gogoon ᱢᱟᱫ ᱧᱩᱣᱟᱹᱠ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱚᱜᱩᱱ (Gogoon) ᱫᱚ ᱵᱟᱭᱡᱤᱭᱩ (baijiu) ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱵᱚᱛᱚᱞ ᱟᱨ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱪᱤᱱ ᱫᱤᱥᱚᱢ ᱨᱮᱱᱟᱜ ᱵᱷᱟᱴᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱢᱟᱫ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱫᱚ ᱟᱞᱜᱟ ᱜᱚᱞ ᱪᱩᱸᱜᱤ ᱞᱮᱠᱟᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱥᱟᱯᱷᱟ ᱦᱚᱪᱚ ᱩᱫᱩᱜᱟᱭ᱾ ᱛᱟᱨᱮᱱ ᱴᱷᱮᱱ ᱦᱟᱛᱩᱲᱤ ᱨᱮᱱᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱩᱸᱥᱤᱭᱟᱹᱨ ᱛᱮ ᱠᱟᱹᱢᱤ ᱦᱚᱨᱟ ᱩᱫᱩᱜᱟᱭ᱾ ᱦᱚᱲᱢᱚ ᱴᱷᱮᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱩᱥᱟᱹᱨᱟ ᱢᱟᱨᱥᱟᱞ ᱞᱮᱠᱟᱱ ᱛᱮᱠᱥᱪᱟᱨ ᱮᱢ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱟᱨᱥᱟᱞ ᱡᱷᱟᱞᱠᱟᱣᱜᱼᱟ᱾ ᱰᱷᱟᱠᱱᱟ ᱨᱮ ᱢᱮᱰ, ᱪᱟᱢᱲᱟ ᱛᱮᱠᱥᱪᱟᱨ ᱟᱨ ᱠᱟᱴ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱟᱞᱜᱟ ᱨᱩᱯ ᱨᱮᱦᱚᱸ ᱠᱤᱥᱟᱹᱬ ᱛᱮᱠᱥᱪᱟᱨ ᱧᱟᱢᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱚᱥᱟᱨ ᱫᱚ 75 ᱢᱤᱢᱤ, ᱰᱤᱯᱛᱷ 75 ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ 260 ᱢᱤᱢᱤ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱟᱭᱡᱤᱭᱩ ᱠᱮ ᱱᱟᱶᱟ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱨᱟᱥᱠᱟ ᱫᱟᱢᱟᱱ ᱥᱴᱟᱭᱤᱞ ᱛᱮ ᱩᱫᱩᱜ ᱮᱫᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Gogoon ᱢᱟᱫ ᱧᱩᱣᱟᱹᱠ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Gogoon ᱢᱟᱫ ᱧᱩᱣᱟᱹᱠ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 75mm* Depth 75mm* Height 260mm
- ᱴᱮᱜ ᱠᱚ
- LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
- ᱯᱨᱮᱨᱚᱱᱟ
- Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 2020.01~2020.03 Shenzhen, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
