Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ
by Ximena Ureta
Client: Concha y Toro
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #119906The Design
About Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ
Book Text: Diablo Black ᱫᱚ ᱪᱤᱞᱤ ᱨᱮᱭᱟᱜ Maule ᱡᱟᱭᱜᱟ ᱠᱷᱚᱱ ᱠᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫ ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱞᱮᱵᱮᱞ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱞᱮᱵᱮᱞ ᱨᱮ ᱮᱠᱷᱮᱱ (ᱫᱮᱵᱤᱞ) ᱫᱚ ᱟᱛᱟᱨ ᱢᱩᱨᱛᱤ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱦᱮᱸᱫᱮ, ᱩᱠᱩᱭᱟᱜ ᱟᱨ ᱚᱨᱮᱛᱟᱱ ᱚᱲᱟᱜ ᱠᱚ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱳᱱᱤᱠᱮᱞ ᱞᱮᱵᱮᱞ ᱫᱚ ᱟᱡ ᱛᱮ ᱞᱟᱹᱜᱚᱜ ᱠᱟᱱ ᱠᱟᱜᱚᱡ ᱨᱮ ᱮᱭᱟᱭ ᱵᱤᱥᱮᱥ ᱨᱚᱝ ᱛᱮ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱢᱟᱴ ᱥᱳᱱᱟ ᱯᱷᱚᱭᱤᱞ, ᱥᱴᱟᱢᱯᱤᱝ ᱟᱨ ᱥᱟᱴᱤᱱ UV ᱵᱟᱨᱱᱤᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ᱾ ᱡᱚᱛᱚ ᱨᱚᱝ ᱠᱚ ᱰᱮᱜᱰᱮᱜ ᱥᱳᱱᱟ ᱯᱷᱚᱭᱤᱞ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱷᱟᱯᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱰᱷᱮᱨ ᱫᱷᱟᱣ ᱪᱮᱥᱴᱟ ᱠᱚ ᱞᱟᱹᱠᱛᱤ ᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱢᱩᱦᱳᱸ ᱫᱚ ᱦᱮᱸᱫᱮ, ᱟᱨᱟᱜ ᱟᱨ ᱥᱳᱱᱟ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱡᱩᱞ ᱫᱟᱨᱟᱢ ᱞᱮᱠᱟ ᱩᱫᱩᱜᱚᱜᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱫᱟᱠᱟ ᱨᱮᱥ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱱ ᱨᱤᱡᱷᱟᱹ ᱟᱨ ᱱᱟᱶᱟ ᱵᱽᱨᱟᱸᱰ ᱚᱰᱚᱠ ᱛᱮ ᱢᱤᱫᱩᱱ ᱮᱢ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Diablo Black Primary Function: ᱫᱟᱠᱟ ᱨᱮᱥ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- Dimensions & Packaging
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- Tags
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
- Production Technology
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- Design Challenge
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- Research
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- Inspiration
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- Project Duration
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- Operation Flow
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- Team Members
- Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
- Image Credits
- Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
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