Day One ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱷᱟ ᱨᱮᱥ ᱪᱤ�placᱟ (ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ) by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Day One ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱷᱟ ᱨᱮᱥ ᱪᱤ�placᱟ (ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ)
by Ximena Ureta
Client: MontGras
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #119915The Design
About Day One ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱷᱟ ᱨᱮᱥ ᱪᱤ�placᱟ (ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ)
Day One ᱫᱚ ᱢᱤᱫ ᱪᱤᱞᱤ ᱫᱮᱥᱚᱱ ᱫᱟᱠᱷᱟ ᱵᱟᱜᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱟᱠᱷᱟ ᱟᱛᱤ ᱛᱮ ᱛᱩᱭᱟᱹᱨ ᱚᱪᱚᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱞᱮᱵᱮᱞ ᱫᱚ ᱚᱱᱟ ᱚᱠᱛᱚ ᱪᱤᱱᱦᱟᱹ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱚᱠᱛᱚ ᱢᱤᱫ ᱣᱟᱭᱤᱱ ᱛᱩᱭᱟᱹᱨᱤᱭᱟᱹ ᱫᱚ ᱠᱟᱴᱟᱣ ᱮᱦᱚᱵ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱠᱚᱭᱚᱜᱼᱟ, ᱚᱱᱟ ᱴᱷᱤᱠ ᱫᱚ ᱣᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱜᱩᱱ ᱟᱨ ᱪᱚᱞᱚᱱ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱵᱟᱦᱟ, ᱫᱟᱠᱷᱟ ᱟᱨ ᱫᱟᱠᱷᱟ ᱥᱟᱠᱟᱢ ᱛᱟᱞᱟ ᱨᱮ ᱠᱟᱴᱟᱣ ᱠᱟᱛᱨᱤ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱵᱟᱭᱛᱟᱱ ᱠᱷᱚᱱ ᱢᱚᱬᱮ ᱨᱚᱠᱚᱢ ᱫᱟᱠᱷᱟ ᱠᱚ ᱫᱷᱟᱨᱟᱣ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ Fasson Cuvee Sable 85 ᱜᱨᱟᱢ ᱯᱟᱨ ᱥᱠᱣᱟᱨ ᱢᱤᱴᱟᱨ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱚᱯᱷᱥᱮᱴ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱯᱮᱭᱟ ᱵᱤᱥᱮᱥ ᱨᱚᱝ, ᱢᱮᱴ ᱥᱚᱱᱟ ᱯᱚᱴᱚᱢ, ᱥᱴᱟᱢᱯᱤᱝ ᱟᱨ ᱟᱲᱟᱜ ᱵᱟᱨᱱᱤᱥ ᱥᱟᱶᱛᱮ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Day One ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱷᱟ ᱨᱮᱥ ᱪᱤ�placᱟ (ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Day One ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱷᱟ ᱨᱮᱥ ᱪᱤ�placᱟ (ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
- Production Technology
- Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
- Research
- Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design. - Inspiration
- Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
- Project Duration
- This project started in September 2020 in Santiago, Chile, and ended in January 2021.
- Operation Flow
- Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Team Members
- Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro
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