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Sinic Life ᱟᱠᱷᱨᱟ ᱠᱟᱹᱢᱤ: ᱟᱹᱠᱷᱨᱤᱝ ᱜᱷᱟᱨᱳᱸᱡᱽ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Ocean Luo

Sinic Life ᱟᱠᱷᱨᱟ ᱠᱟᱹᱢᱤ: ᱟᱹᱠᱷᱨᱤᱝ ᱜᱷᱟᱨᱳᱸᱡᱽ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Ocean Luo is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021

Sinic Life ᱟᱠᱷᱨᱟ ᱠᱟᱹᱢᱤ: ᱟᱹᱠᱷᱨᱤᱝ ᱜᱷᱟᱨᱳᱸᱡᱽ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

by Ocean Luo

Client: SINIC Group Co., Ltd.

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category

Colors

The Design

About Sinic Life ᱟᱠᱷᱨᱟ ᱠᱟᱹᱢᱤ: ᱟᱹᱠᱷᱨᱤᱝ ᱜᱷᱟᱨᱳᱸᱡᱽ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

ᱥᱤᱱᱤᱠ ᱞᱟᱭᱮᱯ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱱᱟᱱᱪᱟᱝ ᱨᱮᱱᱟᱜ ᱦᱟᱨᱛᱟ ᱞᱮᱠ ᱡᱟᱜᱟ ᱨᱮ ᱛᱷᱤᱡ ᱟᱠᱟᱱ ᱢᱤᱫ ᱟᱹᱠᱷᱨᱤᱝ ᱜᱷᱟᱨᱳᱸᱡᱽ ᱵᱷᱤᱛᱨᱤ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱨᱟᱜ ᱛᱟᱨᱟ ᱪᱟᱸᱫᱚ ᱥᱮᱸᱫᱽᱨᱟ ᱢᱮᱱᱟᱜ ᱟᱠᱷᱨᱟ ᱠᱷᱚᱱ ᱢᱮᱨᱚᱢ ᱟᱠᱟᱱ ᱯᱩᱸᱰ, ᱱᱚᱶᱟ ᱡᱩᱜ ᱟᱨ ᱥᱟᱦᱟᱡ ᱥᱩᱱᱫᱚᱨᱛᱟ ᱠᱚ ᱟᱹᱛᱩᱨ ᱮᱫᱟ᱾ ᱢᱩᱴ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱢᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱴᱷᱮᱱ ᱵᱟᱝ ᱠᱟᱛᱮ ᱵᱟᱸᱠᱟ ᱨᱩᱯ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟ, ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱫᱚ ᱡᱚᱰᱟᱣ ᱟᱠᱟᱱ ᱥᱟᱡᱟᱶ ᱴᱷᱮᱱ ᱵᱟᱝ ᱠᱟᱛᱮ ᱢᱟᱨᱥᱟᱞ ᱟᱨ ᱩᱢᱩᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱴᱮᱨᱟᱡᱚ, ᱜᱽᱨᱮᱰᱤᱭᱮᱱᱴ ᱠᱟᱸᱪ, ᱥᱟᱫᱷᱟ ᱯᱩᱸᱰ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱨᱵᱚᱞ, ᱫᱷᱟᱛᱩ ᱟᱨ ᱥᱟᱠᱟᱢ ᱰᱟᱨ ᱠᱚ ᱢᱩᱬᱩᱫ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱞ ᱫᱚ ᱢᱤᱫ ᱡᱤᱨᱟᱹᱣ ᱟᱨ ᱟᱭᱟᱨ ᱡᱩᱜ ᱨᱮᱱᱟᱜ ᱡᱟᱜᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱯᱟᱨ ᱠᱟᱹᱢᱤ ᱟᱨ ᱦᱮᱡ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱟᱹᱬᱟᱹᱣ ᱠᱚ ᱡᱚᱰᱟᱣ ᱮᱫᱟ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Sinic Life ᱟᱠᱷᱨᱟ ᱠᱟᱹᱢᱤ: ᱟᱹᱠᱷᱨᱤᱝ ᱜᱷᱟᱨᱳᱸᱡᱽ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sinic Life ᱟᱠᱷᱨᱟ ᱠᱟᱹᱢᱤ: ᱟᱹᱠᱷᱨᱤᱝ ᱜᱷᱟᱨᱳᱸᱡᱽ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sinic Life Sales Center is located in nanchang heart lake plate. The project proposes the white ultra-modern and simple aesthetics of "Staring at the Starry Sky" , to open up an aesthetic space, which is full of futuristic sense for people in the busy city.
Dimensions & Packaging
600
Tags
Modern , Art Fairy Tale , Fun Space ,
Production Technology
He marble of decorative pattern of whole face plain white and metal,and the rigid and flexible co-structure of the multi-curved spacegives rise to the scene reproduction under layers of rendering.
Design Challenge
The operation of the curve in the space breaks the law of symmetry and regularity,and the soothing melody and gentle swing agree with each other, and the beauty of dynamic and lively rhythm quietly emerges.
Research
The marble of whole white pattern and metal, make the sunshine penetrate the whole space, bright and warm.The shaping of space drives the awakening of consciousness. In the flowing track of curve and light,one of it will open the door of journey for exploring the starry sky in the future.
Inspiration
Based on the exploration of new business scene ,design through the new delicate claims, a new dimension of full age, three value proposition, the new security guard to stroll "star" for the concept. Ocean Luo have choose Terrazzo, gradient glass, lego board, wood finish as the material of special craft,with the "white" inclusive and curve modelling flow and interaction, to construct a commercial, interest and experience coexist in the future life experience center.
Project Duration
The project started on May 2020 in Guangzhou and finished on September 2020 in Nanchang.
Operation Flow
Designers turn the universe into space, with people walking around, there is quite a sense of stepping on the moon god line. There is no extra decoration in the whole space, and the light and shadow project infinite width in the limited space. You can get the impression and experience of shaking the soul whenever and wherever.
Image Credits
Shenzhen Shixiang Cultural Communications Co,Ltd , Frey Peng Photographer

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