Rtl ᱨᱮᱰᱤᱭᱚ ᱥᱴᱮᱥᱚᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Evolution Design is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021
Rtl ᱨᱮᱰᱤᱭᱚ ᱥᱴᱮᱥᱚᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
Client: Evolution Design
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
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- Verified Award Winner
- Verify Award Status for #120048
The Design
About Rtl ᱨᱮᱰᱤᱭᱚ ᱥᱴᱮᱥᱚᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
Rtl ᱫᱚ ᱡᱟᱨᱢᱟᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱨᱞᱤᱱ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱚᱰᱤᱭᱚ ᱥᱮᱱᱴᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱯᱩᱱ ᱜᱚᱴᱟᱱ ᱨᱮᱰᱤᱭᱚ ᱥᱴᱮᱥᱚᱱ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱥᱮᱱᱴᱟᱨ ᱫᱚ 2,700 ᱵᱚᱨᱜᱟ ᱢᱤᱴᱟᱨ ᱨᱮ ᱯᱟᱥᱱᱟᱣᱮᱱᱟ ᱟᱨ ᱦᱟᱨᱟᱴᱟ ᱛᱮ 200 ᱠᱟᱹᱢᱤᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱭᱜᱟ ᱮᱢᱟᱜᱼᱟ ᱾ ᱟᱨᱟᱜ ᱢᱟᱨᱥᱟᱞ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ, ᱱᱤᱭᱚᱱ ᱢᱟᱨᱥᱟᱞ, ᱠᱟᱱᱛᱟ ᱛᱮᱭᱟᱨ ᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱡᱚᱲᱟᱣ ᱫᱚ ᱡᱚᱛᱚ ᱵᱷᱤᱛᱨᱤ ᱠᱚ ᱡᱚᱲᱟᱣᱮᱫᱼᱟ ᱾ ᱡᱟᱠᱟᱛ ᱠᱚᱴᱷᱟ ᱠᱚ ᱫᱚ ᱵᱟᱨᱞᱤᱱ ᱵᱟᱨ, ᱦᱟᱹᱴᱤᱧ ᱚᱲᱟᱜ ᱟᱨ ᱯᱟᱨᱠ ᱞᱮᱠᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱜᱟᱱᱢᱮᱴᱟᱞ, ᱯᱞᱟᱭᱣᱩᱰ, ᱡᱚᱛᱚ ᱥᱟᱦᱟᱱ, ᱜᱞᱮᱡᱰ ᱵᱷᱟᱜ ᱠᱟᱱᱛᱟ, ᱯᱷᱟᱠᱥ ᱤᱴᱟ ᱟᱨ ᱰᱮᱱᱤᱢ ᱛᱮᱠᱥᱪᱟᱨ ᱨᱮᱭᱟᱜ ᱠᱟᱨᱯᱮᱴ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱞᱮᱭᱟᱣᱴ ᱫᱚ ᱡᱟᱱᱛᱟ ᱨᱤᱥᱮᱯᱥᱚᱱ ᱠᱷᱚᱱ ᱢᱤᱫ ᱦᱟᱹᱴᱤᱧ ᱦᱟᱵ ᱟᱨ ᱢᱤᱫᱴᱟᱝ ᱛᱮ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱚᱯᱷᱤᱥ ᱡᱟᱭᱜᱟ ᱦᱟᱵ�ич ᱮᱛᱚᱦᱚᱵ ᱠᱟᱛᱮᱫᱼᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Rtl ᱨᱮᱰᱤᱭᱚ ᱥᱴᱮᱥᱚᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rtl ᱨᱮᱰᱤᱭᱚ ᱥᱴᱮᱥᱚᱱ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the entire space is linked by a Roter Faden, or common thread in German, a journey into both the world of music and the vibrant German capital. Design elements such as light profiles, neon lights, wall graphics and furniture, all in Rtl trademark red, curl through the center. A Pink Floyd inspired wall features Gold records and award trophies, while meeting rooms styled as famous Berlin bars, shared flats and verdant parks pay homage to the iconic city.
- Dimensions & Packaging
- The new audio center is home to four radio stations: 104,6 Rtl, 105,5 Spree Radio, 93.6 Jam Fm and Rtl Germany's Hitradio. The total area of the audio center is 2,700 square meters, and it provides space for nearly 200 staff.
- Tags
- Rtl, radio station, audio center, interior design, music, workplace
- Production Technology
- To create a loft-like interior, finishes such as gunmetal, plywood and solid wood were used alongside glazed partition walls, perforated cladding panels, faux brick, denim-textured carpets and custom-made graffiti-style murals. Handrails from Berlin U-Bahn add an urban touch. Striking lighting solutions, including custom-made lights resembling microphones and a lighting feature that suggests sunshine filtering through treetops, further evoke both the music industry and city life.
- Design Challenge
- The project faced two challenges. The production and broadcasting studios required specialised construction including double-studded thick gypsum walls set at angles, and interior glazing set at a slant in order to deliver an optimum sound environment. A second challenge lay in creating interiors that reflect the energy of the music industry and retain an air of timelessness, they should not date too quickly, and also cater for the variety of music styles played by the four stations.
- Research
- The overall aim of the project was to rethink radio and audio production and to design an inspirational and technologically advanced hub for media industry workers, in which they feel comfortable, motivated and creative. Another important aspect was the integration of four separate music channels, all with their own identities, into one wing of the space, in order to deliver the synergies of one broadcasting house rather than having each station as an individual and unconnected entity.
- Inspiration
- By relocating to new premises, Rtl, one of the largest media broadcasters in Europe, commissioned a state of the art audio center to house its four Berlin radio stations. Inspired by all things music, the center is designed as an inspirational journey into the world of audio entertainment. Berlin, too, plays an important part in the concept. Interiors reference the gritty, hip nature of the city and its iconic locations to give the center a unique identity.
- Project Duration
- The project was completed in January 2021. The project duration was 2,5 years. It is located in Berlin, Germany.
- Operation Flow
- The layout reflects user journeys through the space. The reception is the most public area and gives visitors an insight into the workings of a radio station. The hub, a semi-public space at the heart of the audio center, encourages employees, guests and music stars to get together, socialise and entertain. Office areas have been specifically designed and located to encourage creativity and to improve collaboration and connectivity among staff.
- Patents
- Project copyrights belong to Evolution Design, 2021
- Team Members
- Evolution Design
- Image Credits
- Image #1: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #2: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #3: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #4: Photographer Kevin Schuenemann, 2021. Image #5: Photographer Sebastian Dörken / Max Schroeder, 2021.
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