Choulsoon Park ᱨᱮᱱᱟᱜ Daejeon Bruce Rice Cake Redesign Rice Cake ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Daejeon Bruce Rice Cake Redesign Rice Cake ᱯᱮᱠᱮᱡᱤᱝ
Choulsoon Park ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Soongraphic
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#120168 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Daejeon Bruce Rice Cake Redesign Rice Cake ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱮᱡᱮᱚᱱ ᱵᱨᱩᱥ ᱨᱭᱜᱮᱥ ᱠᱮᱠ ᱨᱤᱰᱤᱡᱟᱭᱱ ᱮᱴᱟᱜ ᱢᱮᱱᱟᱜᱼᱟ ᱚᱠᱟ ᱰᱮᱡᱮᱚᱱ ᱮᱞᱟᱠᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱴᱷᱟᱭ ᱠᱚᱢᱯᱟᱱᱤ ᱫᱟᱨᱟᱭ ᱨᱤᱭᱟᱜ ᱨᱭᱜᱮᱥ ᱠᱮᱠ ᱫᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ ᱾ ᱮᱴᱟᱜ ᱨᱮ ᱰᱮᱡᱮᱚᱱ ᱨᱮᱭᱟᱜ ᱟᱨᱮᱭ ᱴᱮ ᱢᱟᱨᱟᱝ ᱞᱮᱸᱰᱢᱟᱨᱠ ᱠᱚ ᱨᱮᱭᱟᱜ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱪᱷᱟᱯᱟᱣᱚᱜ ᱠᱟᱱᱟ, ᱪᱮᱫ ᱞᱟᱹᱜᱤᱫ ᱠᱤᱨᱤᱸᱭ ᱠᱚ ᱫᱚ ᱯᱳᱨᱚᱰᱚᱠᱴ ᱥᱟᱶᱴᱮ ᱥᱟᱶᱴᱮ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱤᱨᱤᱸ ᱵᱟᱰᱟᱭ ᱠᱷᱚᱵᱚᱨ ᱦᱚ ᱧᱟᱢᱚᱜᱼᱟᱠᱚᱟ ᱾ ᱮᱴᱟᱜ ᱨᱮ ᱢᱮᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱥᱟᱫ ᱫᱟᱜ ᱛᱮ ᱯᱮ ᱥᱤᱨᱤᱡ ᱨᱮ ᱵᱟᱹᱴᱚ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱚᱛᱚ ᱥᱤᱨᱤᱡ ᱫᱚ ᱟᱡ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱨᱚᱸᱜ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱥᱟᱫ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱡᱤᱱᱤᱥ ᱧᱩᱛᱩᱢ ᱠᱚ ᱫᱚ ᱠᱳᱨᱤᱭᱟᱱ ᱟᱨ ᱤᱝᱨᱮᱡᱤ ᱨᱚᱲ ᱨᱮ ᱳᱞ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱦᱟᱹᱢᱟᱸᱜ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱪᱮᱫ ᱞᱟᱹᱜᱤᱫ ᱮᱴᱟᱜ ᱫᱚ ᱛᱤᱸᱜᱩ ᱠᱷᱚᱱ ᱟᱨ ᱚᱛᱟᱭ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱞᱚᱜᱚᱱ ᱛᱮ ᱵᱟᱝ ᱵᱤᱱᱟᱹᱥ ᱦᱩᱭᱩᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Daejeon Bruce Rice Cake Redesign Rice Cake ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Daejeon Bruce Rice Cake Redesign Rice Cake ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
- ᱴᱮᱜ ᱠᱚ
- Illustration, Graphic, Design, Package
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area. - ᱯᱨᱮᱨᱚᱱᱟ
- There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Individual
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
