Li-Shang Printing Co., Ltd ᱨᱮᱱᱟᱜ Ballantines 17 ᱫᱟᱱ ᱯᱮᱴᱤ ᱦᱩᱰᱟᱹᱜ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Ballantines 17 ᱫᱟᱱ ᱯᱮᱴᱤ ᱦᱩᱰᱟᱹᱜ
Li-Shang Printing Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Li-Shang Printing Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#120433 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ballantines 17 ᱫᱟᱱ ᱯᱮᱴᱤ ᱦᱩᱰᱟᱹᱜ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱮᱞᱮᱱᱴᱟᱭᱤᱱᱥ ᱑᱗ ᱫᱚ ᱢᱤᱫ ᱢᱤᱡᱟᱹᱠ ᱣᱷᱤᱥᱠᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱫᱟᱱ ᱯᱮᱴᱤ ᱦᱩᱰᱟᱹᱜ ᱢᱮ। ᱱᱚᱶᱟ ᱡᱚᱨ ᱯᱮᱴᱤ ᱫᱚ ᱨᱩᱯᱟ ᱯᱟᱛᱨᱟ ᱠᱟᱜᱚᱡ ᱨᱮ UV ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱥᱚᱱᱟ ᱟᱨ ᱞᱤᱞ ᱥᱯᱚᱴ ᱨᱚᱝ ᱟᱨ ᱮᱢᱵᱚᱥ ᱞᱚᱜᱚ ᱥᱟᱶᱛᱮ। ᱯᱮᱴᱤ ᱞᱟᱛᱟᱨ ᱨᱮ ᱢᱤᱫ ᱠᱚᱱᱣᱮᱭᱚᱨ ᱵᱮᱞᱴ ᱢᱮᱥᱤᱱ ᱫᱚ ᱯᱩᱛᱷᱤ ᱛᱮᱝᱜᱚ ᱠᱚ ᱩᱴᱷᱟᱣᱟ ᱡᱮᱢᱚᱱ ᱠᱚᱶᱟᱨ ᱫᱚ ᱚᱨᱚᱜ ᱮᱱᱟ, ᱢᱤᱫ ᱥᱩᱱᱟᱨᱤ ᱥᱴᱮᱡ ᱨᱮ ᱵᱚᱛᱚᱞ ᱫᱚ ᱩᱫᱩᱜᱟᱭ। ᱦᱚᱨ ᱜᱮᱭᱮᱛ ᱥᱚᱱᱟ ᱪᱷᱟᱯᱟ ᱠᱚ ᱫᱚ ᱮᱞᱟᱠᱷᱟᱱ ᱡᱤᱛᱠᱟᱱ ᱥᱮᱨᱢᱟ ᱠᱚ ᱞᱮᱠᱷᱟ ᱦᱚᱲᱟᱭ। ᱠᱚᱶᱟᱨ ᱨᱮᱭᱟᱜ ᱟᱭᱟᱛ ᱨᱮ ᱢᱚᱥᱞᱟ ᱟᱨ ᱥᱚᱶᱟᱫ ᱠᱚᱨᱠ ᱠᱟᱱ ᱱᱟᱢᱩᱱᱟ ᱠᱚ ᱫᱚᱦᱚ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱟᱲᱟᱝ ᱫᱚ ᱦᱚᱨ ᱮᱢᱚᱜᱟ ᱧᱮᱞᱚᱜᱼᱟ, ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱡᱤᱜᱩ, ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱡᱤᱵᱩ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ballantines 17 ᱫᱟᱱ ᱯᱮᱴᱤ ᱦᱩᱰᱟᱹᱜ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ballantines 17 ᱫᱟᱱ ᱯᱮᱴᱤ ᱦᱩᱰᱟᱹᱜ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- ᱴᱮᱜ ᱠᱚ
- whisky, packaging, liquor packaging, creative packaging
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste. - ᱯᱨᱮᱨᱚᱱᱟ
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.
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