Dmitry Kultygin ᱨᱮᱱᱟᱜ Solemici Packaging Primary Function: ᱡᱤᱞ ᱦᱟᱴᱤᱧ ᱡᱤᱱᱤᱥ ᱵᱚᱸᱫᱚᱨ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Solemici Packaging Primary Function: ᱡᱤᱞ ᱦᱟᱴᱤᱧ ᱡᱤᱱᱤᱥ ᱵᱚᱸᱫᱚᱨ
Dmitry Kultygin ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Dmitry Kultygin
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#120913 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Solemici Packaging Primary Function: ᱡᱤᱞ ᱦᱟᱴᱤᱧ ᱡᱤᱱᱤᱥ ᱵᱚᱸᱫᱚᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱚᱞᱮᱢᱤᱥᱤ ᱫᱚ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱡᱤᱞ ᱡᱤᱱᱤᱥ ᱡᱮᱞᱮᱠᱟ ᱥᱟᱞᱟᱢᱤ ᱟᱨ ᱯᱨᱚᱥᱤᱭᱩᱴᱴᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱚᱸᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱡᱤᱱᱤᱥᱟᱜ ᱥᱟᱹᱫ ᱫᱚ ᱨᱮᱱᱮᱥᱟᱺᱥ ᱠᱟᱞᱟ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱠᱟᱹᱢᱤ ᱥᱟᱶ ᱛᱩᱞᱟᱹ ᱮᱫᱟ ᱾ ᱢᱩᱬ ᱵᱚᱸᱫᱚᱨ ᱫᱚ ᱢᱟᱨᱵᱚᱞ ᱴᱮᱠᱥᱪᱟᱨ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱢᱤᱫ ᱯᱞᱟᱥᱴᱤᱠ ᱴᱨᱮ ᱠᱟᱱᱟ ᱾ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱦᱮᱰᱟᱨ ᱫᱚ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱟᱨ ᱥᱳᱱᱟ ᱯᱚᱛᱨᱚ ᱥᱴᱟᱢᱯᱤᱝ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱱᱤᱥᱟᱜ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱜᱩᱱ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ ᱾ ᱴᱨᱮ ᱫᱚ ᱒᱒᱕ mm ᱩᱥᱩᱞ ᱟᱨ ᱑᱒᱓ mm ᱚᱥᱟᱨ ᱠᱟᱱᱟ ᱾ ᱩᱡᱩᱞ ᱨᱚᱝ ᱟᱨ ᱠᱚᱱᱴᱨᱟᱥᱴ ᱫᱷᱮᱠᱟᱹᱣ ᱠᱚ ᱡᱤᱱᱤᱥ ᱫᱚ ᱫᱩᱠᱟᱹᱱ ᱨᱮᱭᱟᱜ ᱥᱮᱞᱯᱷ ᱨᱮ ᱟᱞᱜᱟ ᱫᱮᱠᱷᱟᱣ ᱨᱮ ᱜᱚᱲᱚ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱩᱨᱩᱱ ᱛᱮᱭᱟᱨᱤ ᱛᱚᱨᱤᱠᱟ ᱨᱮᱭᱟᱜ ᱟᱫᱚᱨ ᱦᱚᱸ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Solemici Packaging Primary Function: ᱡᱤᱞ ᱦᱟᱴᱤᱧ ᱡᱤᱱᱤᱥ ᱵᱚᱸᱫᱚᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Solemici Packaging Primary Function: ᱡᱤᱞ ᱦᱟᱴᱤᱧ ᱡᱤᱱᱤᱥ ᱵᱚᱸᱫᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- ᱴᱮᱜ ᱠᱚ
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- ᱯᱨᱮᱨᱚᱱᱟ
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in December 2020 in Moscow
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
