Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
by Haijun Shen
Client: DIGA Creative design
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #121290The Design
About Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: ᱞᱩᱡᱷᱳ ᱞᱟᱳᱡᱤᱟᱳ ᱑᱙᱑᱕ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱤ ᱵᱟᱭᱡᱤᱭᱩ ᱟᱨᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫ ᱡᱟᱦᱟᱡ ᱞᱮᱠᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱫᱮᱠᱷᱟᱣ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱞᱩᱡᱷᱳ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱟᱝᱭᱟᱝ ᱢᱮᱯ ᱠᱷᱚᱱ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱝᱠᱟ ᱨᱩᱯ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱵᱚᱦᱟᱣ ᱠᱟᱱ ᱫᱟᱜ ᱮᱢ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ ᱟᱨ ᱛᱤ ᱨᱮ ᱢᱤᱫ ᱟᱨᱟᱢ ᱟᱢᱟᱞ ᱮᱢᱟᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱪ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱨᱟᱝ ᱥᱯᱨᱮ ᱛᱮ ᱟᱨ ᱵᱨᱟᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱠᱥ ᱫᱚ ᱵᱨᱚᱱᱡᱤᱝ, ᱮᱢᱵᱚᱥᱤᱝ ᱟᱨ ᱵᱨᱟᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱢᱩᱪᱟᱹᱫ ᱟᱠᱟᱱᱟ᱾ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱕᱘ ᱜᱩᱬᱟᱹ ᱑᱕᱘ ᱜᱩᱬᱟᱹ ᱓᱕᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱞᱟᱠᱷᱚᱱ ᱫᱚ ᱓᱐ ᱠᱷᱚᱱ ᱔᱐ ᱩᱢᱮᱨ ᱨᱮᱱ ᱟᱹᱠᱩᱛ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱦᱟᱞᱠᱟ ᱟᱨ ᱟᱢᱤᱨᱤ ᱫᱮᱠᱷᱟᱣ ᱮᱢ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱩᱨᱟᱹᱱ ᱜᱩᱱ ᱫᱚᱦᱚᱭ ᱠᱟᱛᱮ ᱟᱹᱫᱷᱩᱱᱤᱠ ᱡᱚᱛᱚ ᱠᱷᱚᱱ ᱨᱟᱠᱟᱵ ᱟᱢᱟᱞ ᱮᱢ ᱮᱫᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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