Yoyic Huojunpaopao ᱡᱟᱹᱛ ᱠᱟᱹᱢᱤ: ᱡᱚᱴᱚ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Yoyic Huojunpaopao ᱡᱟᱹᱛ ᱠᱟᱹᱢᱤ: ᱡᱚᱴᱚ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #121519The Design
About Yoyic Huojunpaopao ᱡᱟᱹᱛ ᱠᱟᱹᱢᱤ: ᱡᱚᱴᱚ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ
ᱭᱚᱭᱤᱠ ᱦᱩᱚᱡᱩᱱᱯᱟᱚᱯᱟᱚ ᱚᱠᱟ ᱮᱠᱟ ᱡᱚᱴᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱤᱭᱚᱱ ᱯᱨᱚᱵᱟᱭᱚᱴᱤᱠ ᱛᱟᱦᱮᱸ ᱠᱟᱱ ᱮᱠᱴᱟ ᱪᱮᱛᱟᱱ ᱫᱟᱨᱩ ᱞᱟᱹᱜᱤᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱦᱚᱵ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱫᱟᱨᱩ ᱨᱮ ᱪᱮᱛᱟᱱ ᱞᱮᱠᱴᱤᱠ ᱮᱥᱤᱰ ᱵᱮᱠᱴᱤᱨᱤᱭᱟ ᱟᱨ ᱡᱤᱭᱚᱱ ᱯᱨᱚᱵᱟᱭᱚᱴᱤᱠ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ, ᱠᱚᱢ ᱪᱤᱱᱤ ᱟᱨ ᱵᱟᱝ ᱪᱚᱨᱵᱤ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱡᱚᱴᱚ ᱠᱚ ᱡᱟᱴᱟ PET ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱟᱸᱪ ᱠᱟᱸᱪ ᱟᱨ ᱥᱟᱯᱷ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱟᱜ ᱡᱮᱞ ᱡᱮᱬᱬᱟᱹ ᱨᱩᱯ ᱫᱮᱠᱟᱭ ᱠᱟᱱᱟ ᱾ ᱮᱠᱟ ᱡᱚᱴᱚ ᱴᱷᱟᱶ 388 ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱦᱚᱸ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱨᱮ ᱢᱩᱪᱟᱹᱫ ᱪᱟᱭᱱᱤᱡ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤᱠ ᱟᱠᱷᱚᱨ ᱟᱨ ᱵᱟᱵᱩᱞ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱵᱮᱵᱦᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱤᱵᱚᱱ ᱥᱚᱠᱛᱤ ᱫᱮᱠᱟᱭ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱛᱟᱦᱮᱸᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱟᱥᱟ ᱟᱨ ᱥᱟᱹᱨᱤᱨᱤᱠ ᱥᱩᱛᱟᱹᱢ ᱫᱩᱦᱲᱟᱹ ᱨᱩᱯ ᱛᱮ ᱩᱫᱩᱜ ᱢᱮ ᱾ ᱡᱚᱴᱚ ᱱᱟᱶᱟ ᱦᱮᱡ ᱮᱴᱟᱜ ᱫᱩᱠᱟᱱ ᱠᱚ ᱨᱮ ᱴᱷᱚᱸᱰᱟ ᱪᱮᱱ ᱠᱚᱱᱰᱤᱥᱚᱱ ᱨᱮ ᱠᱷᱚᱸᱡᱟ ᱮᱢ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱨᱚᱵᱟᱭᱚᱴᱤᱠ ᱠᱚ ᱡᱤᱭᱚᱱ ᱛᱟᱦᱮᱸᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Yoyic Huojunpaopao ᱡᱟᱹᱛ ᱠᱟᱹᱢᱤ: ᱡᱚᱴᱚ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yoyic Huojunpaopao ᱡᱟᱹᱛ ᱠᱟᱹᱢᱤ: ᱡᱚᱴᱚ ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
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