Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL & Ji Hao/Zhang XiaoMing
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #121947The Design
About Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ
ᱦᱟᱱᱠᱚᱞ ᱫᱚ ᱢᱤᱫ ᱥᱚᱥ-ᱥᱟᱣᱟ ᱟᱨᱠᱷᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱩᱛᱩᱢ ᱫᱚ ᱚᱱᱟ ᱦᱚᱲ ᱨᱮ ᱩᱫᱩᱜᱟ ᱡᱟᱦᱟᱸᱭ ᱫᱚ ᱢᱟᱨᱟᱝ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱛᱮ ᱧᱩ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱦᱚᱲ-ᱠᱮᱸᱫᱨᱤᱛ ᱟᱛᱢᱟ ᱟᱛ ᱩᱫᱩᱜᱟ ᱾ ᱟᱹᱭᱰᱤᱭᱟ ᱫᱚ ᱠᱟᱱᱟᱸ ᱡᱤᱞᱤᱝ ᱠᱷᱚᱱ ᱮᱫᱟ ᱾ ᱯᱚᱡᱤᱴᱤᱣ ᱟᱨ ᱱᱮᱜᱮᱴᱤᱣ ᱛᱮᱢᱮᱲ ᱠᱚ ᱢᱮᱥᱟᱣ ᱜᱮ ᱮᱫᱟ, ᱟᱨ ᱮᱛᱚᱦᱚᱵᱟᱭ ᱦᱚᱲ ᱨᱮᱭᱟᱜ ᱥᱤᱞᱩᱮᱴ ᱫᱚ ᱱᱮᱜᱮᱴᱤᱣ ᱛᱮᱢᱮᱲ ᱨᱮ ᱫᱚᱦᱚ ᱜᱮ ᱮᱫᱟ ᱢᱩᱞ ᱩᱰᱮᱥ ᱟᱞᱚ ᱦᱤᱲᱤᱧ ᱫᱚ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱾ ᱴᱟᱭᱯᱷᱮᱥ ᱨᱮ ᱪᱤᱱᱤ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱟᱨ ᱢᱤᱫ ᱥᱤᱞ ᱵᱮᱵᱷᱟᱨ ᱜᱮ ᱮᱫᱟ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱚᱠᱥ ᱫᱚ ᱯᱟᱨᱥᱟᱞ ᱮᱫᱟᱜ EPP ᱡᱤᱱᱤᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱢᱚᱦᱟᱲᱟ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱢᱮᱴᱟᱞ ᱞᱚᱜᱚ ᱵᱮᱥᱟᱣ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hankol Liquor ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 115mmx100mmx230mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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