Hankol Liquor ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Hankol Liquor ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL/Ji Hao/Zhang XiaoMing
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #121965The Design
About Hankol Liquor ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
ᱦᱟᱱᱠᱚᱞ ᱞᱤᱠᱩᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱚᱠᱟ ᱠᱟᱱᱟ ᱢᱤᱫ ᱠᱚᱨᱚᱢ ᱨᱚᱚᱠᱟᱹ ᱠᱩᱠᱞᱤᱤ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ। ᱦᱟᱱᱠᱚᱞ ᱧᱩᱛᱩᱢ ᱠᱚ ᱚᱠᱚᱭ ᱦᱚᱲᱠᱚ ᱡᱟᱦᱟᱱ ᱡᱚᱨ ᱟᱨ ᱨᱟᱹᱥᱠᱟ ᱛᱮ ᱛᱟᱦᱮᱸ ᱠᱩᱠᱞᱤᱭᱟᱭ, ᱚᱱᱟ ᱦᱟᱸᱰᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱴᱷᱤ ᱞᱮᱠᱟᱛᱮ ᱴᱷᱟᱹᱣᱠᱟ ᱮᱢᱚᱜ ᱟᱨ ᱟᱡ ᱠᱚᱨᱮᱱᱴ ᱛᱮᱞᱟᱜᱟᱜ ᱠᱟᱜᱚᱡᱽᱠᱚᱨᱮᱭᱟᱜ ᱡᱤᱣᱤ ᱛᱮ ᱡᱽᱟᱦᱟᱸᱭᱟᱭ। ᱵᱚᱴᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱚ ᱡᱚᱨ ᱟᱨ ᱠᱚᱨ ᱨᱮᱠᱷᱟ ᱛᱮ ᱠᱩᱤᱭᱟᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱞᱚᱜᱚ ᱧᱮᱞᱚᱜ ᱛᱟᱦᱮᱸᱱᱟ ᱥᱟᱶᱛᱮ। ᱯᱚᱡᱤᱴᱭᱟᱹᱭ ᱟᱨ ᱱᱮᱜᱮᱴᱭᱟᱹᱭ ᱨᱩᱯ ᱠᱚ ᱚᱴᱟᱭ ᱦᱤᱡᱩᱜ ᱛᱮ ᱠᱟᱴᱷᱤ ᱮᱦᱚᱵᱚᱱᱠᱟᱨᱤᱭᱟᱜ ᱨᱩᱯ ᱠᱚ ᱱᱮᱜᱮᱴᱭᱟᱹᱭ ᱨᱩᱯᱨᱮ ᱢᱮᱲᱦᱟᱣᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱦᱚᱲ ᱦᱟᱸᱰᱤ ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱩᱫᱩᱠ ᱦᱚᱨᱟᱹ ᱚᱞᱠᱮᱫᱚᱭᱟᱭ। ᱴᱟᱭᱯᱷᱮᱥ ᱨᱮ ᱪᱟᱭᱱᱤᱡ ᱠᱟᱞᱤᱜᱨᱟᱯᱷᱤ ᱟᱨ ᱢᱩᱦᱚᱨ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱮᱥᱴ ᱮᱥᱤᱭᱟᱠᱚ ᱦᱩᱭᱩᱠ ᱠᱟᱴᱷᱤ ᱠᱚ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱩᱫᱩᱠᱚᱜᱼᱟ। ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱚᱠᱥ ᱢᱟᱨᱟᱝ ᱮᱱᱣᱟᱭᱨᱚᱱᱢᱮᱱᱴ-ᱵᱟᱸᱰᱷᱚᱵ EPP ᱢᱮᱴᱮᱨᱤᱭᱟᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Hankol Liquor ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hankol Liquor ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 200mmx80mmx210mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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