Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱪᱞᱚᱪᱤᱛᱨ Competition Category.
ᱠᱟᱥᱟᱪᱞᱚᱪᱤᱛᱨ· 2022
Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ
by Egor Maraev
Client: Blaster Studio
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱪᱞᱚᱪᱤᱛᱨ Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ
Book Text: ᱴᱤᱝᱠᱳᱯ ᱤᱱᱵᱷᱮᱥᱴᱢᱮᱸᱴ ᱮᱴᱟᱜ ᱚᱠᱛᱚ ᱥᱮᱠᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱮᱠᱠᱳ ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱮᱸᱠ ᱤᱱᱵᱷᱮᱥᱴᱢᱮᱸᱴ ᱥᱚᱨᱵᱷᱤᱥ ᱞᱟᱹᱜᱤᱛ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱤᱰᱤᱭᱚ ᱨᱮ ᱡᱚᱨᱡ ᱣᱟᱥᱤᱝᱴᱚᱱ ᱢᱩᱬᱩᱛ ᱠᱟᱹᱨᱟᱠᱴᱚᱨ ᱞᱮᱠᱟ ᱛᱮ ᱩᱫᱩᱠ ᱟᱠᱟᱱᱟ᱾ ᱩᱱᱤ ᱥᱚᱯᱷᱟ ᱨᱮ ᱫᱷᱩᱨᱟᱹᱣ ᱠᱟᱱᱟ ᱟᱨ ᱯᱤᱡᱟ ᱡᱚᱢ ᱠᱟᱱᱟ, ᱴᱷᱟᱠᱟ ᱟᱨ ᱠᱟᱹᱦᱞᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱩᱱᱤ ᱴᱟᱠᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱸᱦᱛᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱟᱡᱟᱱᱠᱚ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱩᱬᱩᱛ ᱵᱟᱵᱚᱛ ᱮᱢᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚᱣᱟ ᱠᱟᱱᱟ ᱡᱮ ᱴᱟᱠᱟ ᱵᱤᱭᱟᱹᱨᱭᱟᱜ ᱡᱚᱛᱚᱱ ᱨᱮ ᱚᱰᱚᱠ ᱟᱨ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱚᱨᱟᱣ ᱚᱠᱟ᱾ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱨᱮ ᱪᱮᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱟᱨ ᱠᱟᱴᱟᱩᱴ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱩᱭ ᱠᱚ ᱢᱤᱫᱴᱟᱸ ᱠᱟᱱᱟ, ᱟᱨ ᱰᱤᱡᱤᱴᱟᱹᱞ ᱠᱚᱢᱯᱚᱡᱤᱴᱤᱝ ᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱤᱰᱤᱭᱚ ᱚᱱᱞᱟᱭᱤᱱ ᱵᱤᱰᱤᱭᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱞᱟᱦᱟ ᱨᱮ ᱯᱨᱤᱨᱚᱞ ᱞᱮᱠᱟ ᱛᱮ ᱵᱟᱹᱲᱛᱤ ᱫᱮᱠᱷᱟᱣ ᱮᱱᱟ ᱠᱟᱱᱟ ᱟᱨ ᱩᱸᱪᱟᱹ ᱠᱚᱱᱵᱷᱚᱨᱥᱚᱱ ᱨᱮᱴ ᱴᱷᱮᱱ ᱥᱮᱴᱮᱨ ᱮᱱᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tinkoff Investment Primary Function: ᱵᱤᱡᱩᱞᱤ ᱵᱤᱰᱤᱭᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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