Jeffery Fulton ᱨᱮᱱᱟᱜ Clarity ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Clarity ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Jeffery Fulton ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Clarity Innovations
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#122345 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Clarity ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱞᱮᱨᱤᱴᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱭᱟᱹᱰ ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱟᱦᱟᱱ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱳ ᱾ᱞᱟᱹ ᱵᱟᱨ ᱴᱟ ᱠᱳᱰᱤᱝ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱸ ᱥᱤᱢᱵᱚᱞ ᱡᱚᱲᱟᱳ ᱟᱠᱟᱱᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱤᱫᱤ ᱴᱨᱟᱭᱮᱸᱝᱜᱚᱞ ᱨᱮ ᱛᱟᱦᱮᱸ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱟᱨᱟᱜ ᱮᱛᱦᱚᱵ ᱠᱚ ᱴᱷᱟᱱ ᱵᱚᱞᱳ ᱠᱟᱱᱟ ᱾ ᱢᱟᱨᱟᱝ ᱱᱤᱞᱟ ᱨᱚᱸᱜ ᱵᱷᱚᱨᱳᱥᱟ ᱨᱮ ᱠᱟᱛᱷᱟ ᱮᱦᱚᱵ ᱠᱟᱱᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱚᱵᱚᱲᱟ ᱱᱤᱞᱟ ᱨᱚᱸᱜ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱦᱚᱸ ᱠᱟᱦᱱᱤ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱛᱟᱭᱯᱟᱭᱯᱷᱮᱥ ᱱᱤᱳ ᱥᱟᱱᱥ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱲᱟᱝ ᱟᱨ ᱱᱟᱣᱟ ᱨᱩᱯ ᱞᱟᱹᱜᱤᱫ, ᱡᱟᱦᱟᱱ ᱞᱚᱜᱳ ᱨᱮᱭᱟᱜ ᱜᱳᱞ ᱠᱳᱱᱟᱹ ᱠᱚ ᱥᱟᱶᱛᱮ ᱵᱮᱥ ᱡᱩᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱜᱨᱮᱰᱤᱭᱮᱸᱴ ᱟᱨ ᱮᱵᱥᱴᱨᱮᱠᱴ ᱨᱩᱯ ᱠᱚ ᱵᱟᱸᱰᱛᱮ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱴᱷᱮᱱ ᱟ ᱟᱹᱰᱤ ᱫᱟᱲᱮ ᱨᱩᱯ ᱠᱚ ᱟᱨ ᱠᱳᱰᱤᱝ ᱟᱠᱷᱚᱨ ᱠᱚ ᱛᱟᱭᱚᱢ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱚᱨᱯᱳᱨᱮᱴ ᱢᱟᱨᱪᱮᱱᱰᱟᱭᱡᱽ ᱨᱮ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱭᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Clarity ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Clarity ᱠᱚᱨᱯᱳᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- ᱯᱨᱮᱨᱚᱱᱟ
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Jeffery Fulton
Zoe Rogers
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
