Longnanchun Beverage Packaging (ᱡᱤᱞ ᱯᱮᱴᱟᱭ) by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Longnanchun Beverage Packaging (ᱡᱤᱞ ᱯᱮᱴᱟᱭ)
by Manling Lin
Client: Diga Creative Design
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #122836The Design
About Longnanchun Beverage Packaging (ᱡᱤᱞ ᱯᱮᱴᱟᱭ)
Longnanchun ᱚᱠᱟ ᱠᱟᱱᱟ ᱢᱤᱫ ᱪᱤᱱ ᱵᱟᱭᱡᱤᱭᱩ (baijiu) ᱡᱤᱞ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱴᱟᱭ ᱰᱤ�devices ᱰᱤᱡᱟᱭᱤᱱ ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱨᱮ ᱯᱮ ᱯᱚᱱᱚᱛ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨᱦᱚ ᱧᱩᱛᱤᱡ ᱠᱟᱱᱟ ᱮᱱᱴᱨᱮᱯᱨᱮᱱᱮᱭᱟᱨ (entrepreneur), ᱯᱷᱟᱩᱠᱮᱨ (founder) ᱟᱨ ᱞᱤᱰᱟᱨ (leader) ᱾ ᱠᱷᱚᱱ ᱠᱷᱚᱱ ᱵᱚᱛᱚᱞ ᱨᱮ ᱫᱩᱱᱦᱩᱶᱟᱝ (Dunhuang) ᱢᱩᱨᱟᱞ ᱠᱷᱚᱱ ᱮᱢ ᱟᱠᱟᱱ ᱢᱤᱫ ᱢᱤᱛᱷᱠ ᱡᱟᱱᱟᱣᱨ ᱢᱮᱱᱟᱜ-ᱟ: ᱰᱟᱱᱟ ᱦᱚᱨᱟ (winged horse), ᱯᱷᱤᱱᱤᱠᱥ (phoenix) ᱟᱨ ᱨᱩᱠᱷᱤ ᱰᱨᱮᱜᱚᱱ (guardian dragon) ᱾ ᱱᱚᱶᱟ ᱯᱮ ᱡᱟᱱᱟᱣᱨ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ, ᱫᱩᱦᱲᱟ ᱡᱚᱱᱚᱢ ᱟᱨ ᱧᱮᱞ-ᱚᱛᱟᱲ ᱨᱟᱠᱷᱟ ᱡᱟᱦᱟᱱ ᱫᱮᱠᱷᱟᱣ-ᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱩᱱᱦᱩᱶᱟᱝ ᱨᱮᱭᱟᱜ ᱩᱲᱩ ᱯᱟᱨᱤ (flying fairy) ᱫᱟᱲᱮ ᱟᱠᱟᱱ ᱯᱤᱯᱟ (pipa) ᱠᱷᱚᱱ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱨᱚᱝ ᱠᱚ ᱢᱩᱨᱟᱞ ᱠᱷᱚᱱ ᱵᱟᱪᱷᱟᱣ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱟᱨ ᱚᱨᱟᱜ (lid) ᱥᱮᱨᱟᱢᱤᱠ (ceramic) ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱠᱥ ᱮᱠᱨᱤᱞᱤᱠ (acrylic) ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Longnanchun Beverage Packaging (ᱡᱤᱞ ᱯᱮᱴᱟᱭ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Longnanchun Beverage Packaging (ᱡᱤᱞ ᱯᱮᱴᱟᱭ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
- Dimensions & Packaging
- 156mm×156mm×340mm
- Tags
- Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
- Production Technology
- Ceramic bottle, ceramic lid, acrylic box
- Design Challenge
- In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
- Research
- The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
- Inspiration
- Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
- Project Duration
- 2020.05.15-2021.09.25
- Operation Flow
- Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave" Rebirth and Perseverance"
- Team Members
- Manling Lin and Sheng Xie
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