Lavazza Elogy Milk ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ Competition Category.
ᱯᱞᱟᱴᱤᱱᱟᱢᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ· 2021
Lavazza Elogy Milk ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ
Client: Lavazza
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ Category
- 519,077
- Verified Award Winner
- Verify Award Status for #123094
The Design
About Lavazza Elogy Milk ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ
ᱱᱚᱶᱟ ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ ᱫᱚ ᱫᱩᱫᱷ ᱯᱷᱨᱚᱫᱟᱨ ᱥᱟᱶ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱠᱚᱯᱷᱤ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱱᱟᱜ ᱯᱩᱨᱟ ᱯᱮᱠᱮᱡᱽ ᱮ ᱮᱢᱟᱭ: ᱮᱥᱯᱨᱮᱥᱚ ᱠᱷᱚᱱ ᱠᱟᱯᱩᱪᱤᱱᱚ ᱟᱨ ᱞᱟᱴᱮ ᱦᱟᱹᱵᱤᱡ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱠᱚᱯᱷᱤ ᱫᱚᱠᱟᱱ ᱟᱨ ᱵᱟᱨ ᱠᱷᱚᱱ ᱪᱮᱛᱟᱱ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱞᱟᱵᱷᱟᱡᱡᱟ ᱨᱮᱱᱟᱜ ᱱᱤᱛᱚᱜ ᱛᱮᱫ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱯᱟᱹᱨᱥᱤ ᱨᱮᱱᱟᱜ ᱵᱤᱠᱟᱥ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱢᱟᱨᱟᱝ, ᱵᱮ-ᱡᱚᱲᱟᱣ ᱠᱚᱪᱚᱢ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱜᱷᱩᱲ ᱯᱟᱦᱴᱟ ᱨᱮ ᱯᱮ-ᱢᱟᱴᱤᱭᱟᱹᱠ ᱞᱟᱵᱷᱟᱡᱡᱟ ᱞᱚᱜᱚ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱫᱷᱟᱹᱛᱩ ᱨᱮᱱᱟᱜ ᱥᱟᱡᱟᱣ ᱫᱚ ᱢᱩᱬ ᱪᱷᱩᱸᱛ ᱴᱷᱟᱶ ᱠᱚ ᱡᱮᱞᱮᱠᱟ ᱞᱤᱵᱷᱟᱨ, ᱰᱨᱤᱯ ᱜᱽᱨᱤᱰ ᱟᱨ UI ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱞᱟᱵᱷᱟᱡᱡᱟ ᱤᱱ ᱵᱞᱮᱠ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱦᱚᱸ ᱚᱪᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱯᱷᱤ ᱯᱚᱰ ᱠᱚ ᱮᱢᱟᱭ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱨᱦᱚᱸ ᱥᱚᱦᱚᱡ ᱛᱮ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱥᱟᱰᱮ ᱨᱮᱱᱟᱜ ᱞᱮᱵᱷᱮᱞ ᱟᱨ ᱮᱱᱟᱨᱡᱤ ᱠᱷᱟᱨᱪᱟ ᱠᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱟᱹᱰᱤ ᱠᱟᱹᱢᱤ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ
Lavazza Elogy Milk ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lavazza Elogy Milk ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
- Dimensions & Packaging
- Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
- Production Technology
- main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet - Design Challenge
- Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
- Project Duration
- The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
- Operation Flow
- The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
