ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Florian Seidl ᱨᱮᱱᱟᱜ Lavazza Desea ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ

Florian Seidl ᱨᱮᱱᱟᱜ Lavazza Desea ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ ᱫᱚ ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱯᱞᱟᱴᱤᱱᱟᱢᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ· 2020

Lavazza Desea ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ

Florian Seidl ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Lavazza

ᱚᱲᱟᱜ ᱩᱯᱠᱟᱨᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#104729 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

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ᱰᱤᱡᱟᱭᱤᱱ

Lavazza Desea ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱢᱤᱫ ᱢᱤᱛᱨᱟᱹ ᱢᱮᱥᱤᱱ ᱡᱟᱦᱟᱸ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱠᱚᱯᱷᱤ ᱟᱹᱨᱤᱪᱟᱹᱞᱤ ᱨᱮᱱᱟᱜ ᱯᱩᱨᱟᱹ ᱯᱮᱠᱮᱡᱽ ᱮᱢᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ: ᱮᱥᱯᱨᱮᱥᱚ ᱠᱷᱚᱱ ᱟᱥᱚᱞ ᱠᱮᱯᱩᱪᱤᱱᱚ ᱟᱨᱵᱟᱝ ᱞᱟᱴᱮ ᱫᱷᱟᱹᱵᱤᱡ᱾ ᱴᱚᱪ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱵᱟᱪᱷᱟᱣ ᱠᱚ ᱵᱟᱨᱭᱟ ᱵᱷᱮᱜᱟᱨ ᱜᱟᱫᱮᱞ ᱨᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ – ᱢᱤᱫᱴᱟᱹᱝ ᱠᱚᱯᱷᱤ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱢᱤᱫᱴᱟᱹᱝ ᱫᱩᱫᱷ ᱞᱟᱹᱜᱤᱫ᱾ ᱡᱚᱢᱟᱜ ᱠᱚ ᱛᱟᱯᱢᱟᱱ ᱟᱨ ᱫᱩᱫᱷ ᱯᱷᱳᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱩᱥᱴ ᱯᱷᱚᱝᱠᱥᱚᱱ ᱥᱟᱶ ᱱᱤᱡᱮᱨ ᱵᱮᱱᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱡᱟᱹᱨᱩᱲ ᱥᱮᱵᱟ ᱛᱟᱞᱟᱨᱮ ᱩᱡᱟᱹᱲ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱥᱟᱶ ᱩᱫᱩᱜ ᱮᱢᱚᱜᱼᱟ᱾ ᱢᱮᱥᱤᱱ ᱥᱟᱶ ᱢᱤᱫ ᱠᱷᱟᱥ ᱠᱟᱸᱪ ᱢᱚᱜᱽ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱞᱟᱵᱷᱟᱡᱡᱟ ᱨᱮᱱᱟᱜ ᱯᱷᱚᱨᱢ ᱯᱟᱹᱨᱥᱤ ᱠᱚᱱᱴᱨᱚᱞᱰ ᱥᱚᱨᱯᱷᱮᱥᱤᱝ, ᱥᱩᱫᱷᱨᱟᱹᱣ ᱵᱤᱵᱨᱚᱬ ᱟᱨ ᱨᱚᱝ, ᱥᱟᱢᱟᱱ ᱟᱨ ᱯᱷᱤᱱᱤᱥ ᱨᱮ ᱠᱷᱟᱥ ᱫᱷᱮᱭᱟᱱ ᱥᱟᱶ ᱞᱟᱜᱟᱣ ᱮᱫᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Lavazza Desea ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lavazza Desea ᱠᱚᱯᱷᱤ ᱢᱮᱥᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions. Necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
145mm / 380mm / 280mm
4,5 kg
ᱴᱮᱜ ᱠᱚ
Lavazza, Coffee, Espresso, Cappuccino, touch interface
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
injection molding (ABS/SAN), glas, steel grid, painted main shell
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
ᱜᱚᱵᱮᱥᱚᱱᱟ
conceptual and formal research, 3D modeling, mock-ups, prototyping
ᱯᱨᱮᱨᱚᱱᱟ
The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Turin, Italy
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Patented milk foaming technology, intuitive touch interface with acoustic feedback, quiet operation
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Florian Seidl
Angelica Rella

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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