Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ
Client: Sot F&d
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #123472The Design
About Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: ᱵᱮᱞ ᱜᱩᱥᱴᱚ ᱫᱚ ᱫᱩᱨᱩᱢ ᱜᱚᱢ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱛᱟᱡᱟ ᱯᱟᱥᱴᱟ ᱞᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱤᱴᱟᱞᱤ ᱠᱷᱚᱱ ᱠᱩᱞ ᱞᱮᱱ ᱰᱟᱠ ᱯᱟᱨᱥᱮᱞ ᱞᱮᱠᱟ ᱛᱮ ᱥᱤᱴᱟᱭᱤᱞ ᱠᱟᱱᱟ ᱾ ᱰᱟᱠ ᱴᱤᱠᱴ, ᱯᱚᱥᱴᱢᱟᱨᱠ, ᱤᱴᱟᱞᱤ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱱ ᱡᱟᱭᱜᱟ ᱠᱚᱨᱮᱭᱟᱜ ᱛᱤ ᱛᱮ ᱵᱮᱱᱟᱣ ᱞᱮᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱟᱨ ᱠᱨᱟᱯᱴ ᱠᱟᱹᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱱᱚᱠᱚᱞ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱧᱮᱞ ᱡᱟᱝᱜᱟ ᱫᱚ ᱠᱤᱨᱤᱧ ᱢᱟᱲᱟᱝ ᱠᱤᱨᱤᱧ ᱦᱚᱲ ᱠᱚ ᱵᱟᱠᱥᱟ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱ ᱯᱟᱥᱴᱟ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱟ ᱾ ᱮᱠ ᱮ ᱥᱮᱪᱩᱨᱮᱥᱚᱱ ᱟᱨ ᱡᱳᱛᱤ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱞᱟᱰᱮ ᱠᱚ ᱫᱚ ᱞᱟᱭᱤᱱ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱯᱟᱥᱴᱟ ᱥᱟᱠᱟᱢ ᱠᱚ ᱟᱞᱜᱟ ᱮᱢᱟ ᱠᱚᱣᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱠᱚ ᱫᱚ PET ᱯᱷᱤᱞᱢ ᱨᱮ ᱥᱤᱞᱮᱠᱴᱤᱣ ᱵᱟᱨᱱᱤᱥ ᱥᱟᱶᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
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