Dodoshine ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Dodoshine ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Client: Dodoshine
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #123740The Design
About Dodoshine ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
ᱰᱳᱰᱳᱥᱟᱭᱤᱱ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱟᱦᱟᱸ ᱚᱸᱰᱮ ᱟᱠᱟᱱᱟ ᱢᱤᱫ ᱮᱯᱞᱟᱭᱮᱸᱥ (appliance) ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱟᱲᱦᱟ ᱨᱟᱸᱜᱤ ᱦᱟᱹᱴᱤᱧ (ultraviolet) ᱥᱴᱮᱨᱤᱞᱟᱭᱡᱮᱥᱚᱱ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱵᱮᱵᱚᱦᱟᱨ ᱮᱫᱟᱭ ᱾ ᱧᱩᱛᱩᱢ ᱠᱚ ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱚᱱᱚᱞᱤᱭᱟᱹ ᱠᱚ ᱡᱟᱦᱟᱸ ᱚᱠᱴᱚ ᱠᱚ ᱥᱤᱸᱜᱤ ᱨᱮ ᱫᱚᱦᱚ ᱮ ᱵᱮᱠᱴᱮᱨᱤᱭᱟ ᱠᱚ ᱜᱚᱲᱟᱣ ᱮᱫᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱤᱭᱟᱹᱡ ᱡᱟᱦᱟᱸ ᱥᱩᱥᱛᱷ ᱡᱤᱣᱚᱱ ᱪᱟᱞᱚᱱ ᱟᱨ ᱟᱲᱦᱟ ᱨᱟᱸᱜᱤ ᱦᱟᱹᱴᱤᱧ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱫᱚ ᱵᱟᱨ ᱠᱩᱲᱤ ᱠᱚ ᱥᱟᱶ ᱡᱩᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱮᱯ (logotype) ᱫᱚ ᱢᱤᱫ ᱵᱚᱞᱰ ᱥᱟᱱᱥ ᱥᱮᱨᱤᱯ (sans serif) ᱴᱟᱭᱯᱟᱟᱮᱥ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱩᱱᱟᱨᱮ ᱥᱮᱨᱤᱯ (serif) ᱨᱮᱭᱟᱜ ᱠᱚᱴᱮᱡ ᱠᱚ ᱦᱮᱸᱰᱮ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱤᱨᱤᱧᱤᱡ ᱵᱨᱟᱸᱰ ᱠᱚ ᱚᱠᱟ ᱵᱟᱲᱟᱭ ᱵᱮᱵᱚᱦᱟᱨ ᱮᱫ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱡᱩᱲᱟᱣ ᱟᱸ ᱴᱟᱭᱯ ᱫᱚ ᱵᱨᱟᱸᱰ ᱟᱨᱦᱚᱸ ᱥᱤᱸᱜᱤ ᱮᱴᱟᱜ ᱟᱨ ᱴᱤᱠᱤᱱ ᱠᱤᱨᱤᱧᱤᱡ ᱪᱮᱦᱨᱟ ᱮᱢᱚᱜ ᱟ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱯ ᱫᱚ ᱯᱨᱳᱰᱚᱠᱴ ᱠᱚ ᱨᱮ ᱟᱨ ᱢᱟᱨᱠᱮᱴᱤᱝ ᱢᱮᱴᱤᱨᱤᱭᱟᱞ ᱠᱚ ᱨᱮ ᱠᱚᱢ ᱠᱚᱢ ᱴᱷᱟᱶᱠᱟ ᱒᱔ ᱵᱟᱭ ᱑᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱨᱮ ᱪᱷᱟᱯᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Dodoshine ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dodoshine ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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